In 2024, the International Olympic Committee loosened its rules governing what athletes can capture and share on social media. The shift helped spark viral moments during the Paris Games, when Team USA rugby star Ilona Maher and Norway's swimmer Henrik Christiansen, whose chocolate muffin reviews became an unlikely hit, took over TikTok feeds.
The Games will take place from February 6 to 22, 2026, marking the first time the Winter Olympics are organized across two cities, two regions, Lombardy and Veneto, and two autonomous provinces, Trento and Bolzano. Covering a territory of 22,000 square kilometers, Milano Cortina 2026 will become the most geographically extensive Winter Games to date, with over 90% of venues already existing or designed as temporary facilities.
