#olc-memo-1986

#olc-memo-1986

It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.

What most leaders label as a content problem is actually a presence problem. Leaders often assume credibility rises and falls based on wording alone. In reality, credibility is shaped by executive presence, which reflects the signals leaders send about confidence, clarity, and authority before their ideas are fully heard.

Of course, anything can become controversial simply by virtue of somebody objecting. I wouldn't encourage anyone to do this-heaven forbid-but hypothetically, someone could loudly object to discussions of capitalism, traditional gender roles, law enforcement or even the Trump administration, thereby making them "controversial" and out of bounds. After all, objections can come from the left as well as the right. A few well-orchestrated rounds of public objection could highlight the absurdity of the law pretty quickly.