#north-american-automotive-market

#north-american-automotive-market

Younger buyers in China, who once viewed German brands as top-tier, now see them as 'brands for the parents,' indicating a significant shift in consumer perception.

Porter complained about difficulties when trying to insert lines in Excel. (Which, to be fair to Microsoft, is relatively straightforward - need to insert a row? Right-click on a selected row. Need to insert a line in text? Alt+Return is probably going to be your friend.) But then Porter turned to that other productivity stalwart, Word. "Never underestimate Microsoft's ability to make things more complicated," he said.

On average, fuel prices are up almost a dollar per gallon, or 25 percent, according to AAA. For a nation as addicted to the automotive as we are, that's bad news. Except, of course, for electric vehicles.

General Motors has one of the broadest electric-vehicle lineups in the United States, spanning everything from compact crossovers to full-size trucks. But the manufacturer is already preparing the next stage of its EV evolution, and some changes will even appear on the 2028 Cadillac Escalade IQ. GM plans to roll out next-generation software with that model, which is also expected to be the first to feature lidar for more advanced autonomous driving capabilities and conversational AI.

Everyone is entitled to their own opinion, but that's pretty demonstrably false. It's a good reminder that consumer sentiment often lags the reality on the ground. Americans don't have a damned clue who makes good EVs. That's what I took away from the January, 2026 edition of the Electric Vehicle Intelligence Report, which measures consumer sentiment toward EV brands. Surveyed consumer sentiment toward EV brands seems to be based on vibes and internal-combustion car experience, not anything resembling reality.