Fans, players and even European football's governing body Uefa have stressed their opposition to La Liga's plan to play in Miami in December, while Serie A is set to stage a game in Perth, Australia. They will not be the first sports leagues to go global, with America's big three - the National Basketball Association (NBA), Major League Baseball (MLB) and the National Football League (NFL) - having held regular-season games overseas for more than two decades.
Soon after his name was announced, social media exploded into meritocracy debates as if the National Football League's decisions are culturally motivated and not commercially. Taylor Swift is the most streamed artist in Spotify history. Bad Bunny is No. 2. For a domestic sports league trying to grow its popularity globally, the rationale seems clear. And yet because he is a Puerto Rican who sings in Spanish, conservative talking heads must project outrage and offer listeners nonsensical objections.