fromAxios
5 days agoThe new fashion label check: 100% cotton
Catch up quick: Fast fashion makes it easy to buy cheap, trendy clothes. But some shoppers, especially those focused on sustainability, are shunning what they see as low-quality synthetics in everything from basics to luxury brands. Just this week, some Swifties were seeing red about Taylor's latest limited-edition cardigan, partly because it's made from a lot of plastic. State of play: Roughly 9,000 TikTok posts were tagged #NaturalFibers during the first half of 2025 - up more than 230% from the same time last year, according to data the platform shared with Axios.
Fashion & style