#naming-strategy
#naming-strategy

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The 25th-anniversary story of Accenture's name, from the professional namer who led the project | Fortune

Andersen Consulting had 80 days to create a global rebrand and new corporate identity after losing rights to its name.

Report: Apple iPhone 20 series to launch in 2027

Apple will skip the iPhone 19 name and release a redesigned, bezel-less iPhone 20 in 2027 alongside a restructured Air/Pro/Fold lineup.

Mobile UX

fromGSMArena.com

1 week ago

Our Xiaomi 15T Pro video review is out

Xiaomi released the 15T and 15T Pro as T‑series flagship killers, appearing generationally behind the newer 17-series after Xiaomi skipped 16 to mirror Apple's numbering.

Gadgets

fromGSMArena.com

1 month ago

This is the Xiaomi 17 Pro Max with its rear display

Xiaomi will launch the 17, 17 Pro, and 17 Pro Max in China this month, skipping 16 to align its naming with Apple.

#volkswagen

fromInsideEVs

1 month ago

Cars

Volkswagen Has A New Plan For EV Names. Here's What Comes Next

Volkswagen is shifting EV naming from alphanumeric ID numbers to established nameplates, turning the ID.2all into ID. Polo and adding Polo GTI and ID. Cross.

fromInsideEVs

5 months ago

Germany news