Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
"I found this really cute picnic basket at Goodwill for $4.79 and loved the weaving on it," Ana Ochoa from @ana.ochoaliving said in a recent Instagram video. She shared that the basket's straps were on their last legs, and she had the perfect second life in mind for it.
"Fragrance, for instance, is pulling back. Instead of room-filling florals, it's jasmine and orange blossom worn closer to the skin, like in Orebella and Parfums de Marly's newest drops."
At the 98th Annual Academy Awards at the Dolby Theatre in Los Angeles, celebrities showed up with nails that were just as attention-grabbing as a perfectly executed red lip or Old Hollywood hairstyle. Some stars went all out with statement manicures to match their black-tie ensembles.
Caring for our fingernails and toenails is often an afterthought, says professional nail technician Titilayo Bankole. Many of us don't think of maintaining our nails the way we do our teeth and hair. But they deserve more attention (and not just in the form of fun nail art), she says. Our nails are essential to our daily lives. "If you lose a nail, try picking up a coin off the floor. Try buttoning your shirt. It's almost impossible to do,"
Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
It feels like an episode of The Jetsons come to life, but the truth is that the AI boom has officially entered the physical world. Most of us interact with artificial intelligence through screens- Gemini drafts our emails, ChatGPT summarizes our docs-but behind the scenes, engineers are racing to give AI hands and feet. Robots already pack boxes in warehouses and make guacamole in fast-food kitchens. Soon, they will be washing dishes, taking care of pets, and performing your manicure.
A dark gel base creates depth, layered with a silver cat-eye polish that's magnetized so the shimmer pools toward the center like a glowing orb. On top, an iridescent chrome powder creates that signature color shift. Of course, none of these techniques are new - chrome powders and cat-eye gels have both been trending on their own recently - but paired together, they deliver a nail design that feels surprisingly fresh.
Yes, the purply-pink hue of a 1990s mother-of-the-groom's duster coat is now the height of chic on cheeks, lips and even eyes. It's just euphemistically called cool toned, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.
In 1994, when the grunge aesthetic gripped the nation (chokers, combat boots), the make-up artist Heidi Morawetz created Le Vernis Rouge Noir. There and then, backstage at Chanel's Autumn/Winter ready to wear show, she mixed black and reds until the shade emerged - a perfect blend of rebellion and conformity; not too black, not too red, not too bold, and not too boring.
Though it's merely a line, a stripe instantly takes a plain manicure into something more playful and experimental. On TikTok, a search for "striped nails" brings up thousands of colorful results, proving that even a simple design makes a big impact. Whether due to their graphic appeal or ability to make your fingertips pop without feeling overdone, the trend has won the hearts of countless nail art aficionados. Creator @sofia_linaresss showed off a set of horizontal lines and joked that she had a " bad case of the stripes," while @madysenclarke revealed a chic set of line-adorned French tips that sparked a flood of compliments in her comments section.
While the fun-loving girls of the internet are still up in arms about Pantone's selection of cloud dancer - a subtle shade of white - as the color of the year, Pinterest is taking things in a much bolder direction. The platform's annual color trend forecast predicts five vibrant hues for 2026, including one that's impossible to ignore: wasabi. This yellow-leaning green is joyful, punchy, and totally in-your-face.
Skin-tone hair isn't about toning things down, per se. In fact, the switch-up can be just as dramatic as any other dye job. But instead of chasing contrast for the sake of change, it redirects that energy toward finding a color that actually works with your complexion - an individualized approach to a beauty trend that feels refreshingly rare on TikTok. The result? Hair that looks like it's made for you, even though achieving it is anything but a coincidence.
The 2026 Grammys red carpet was a sight to behold. Musicians stepped out in dazzling sequined gowns, naked dresses, custom suits, and cut-out designs, with each 'fit more jaw-dropping than the next. Stars' beauty looks were just as fun - everything from mermaid waves to vampy glam, intricate updos, and 2016-era makeup was on full display, proving the "clean girl" aesthetic has officially been kicked to the dust.
Whether you're following the decade's revival or not, its emblematic knitwear is coming for your nails. On TikTok, "mohair sweater nails" are going viral, with creators showing off striped tips with expertly blurred lines that evoke that amazing '90s-era thrift store find that all your friends are jealous of. These fuzzy sweater-inspired designs feature a fabric-like texture that brings the cozy vibes to your fingertips, making them perfect for your winter nail art game.
Sun-In, but all grown up. Boy blondes start with a dirty blonde base, brightened by golden balayage and babylites for a result that reads more beachy than bottle-made. Take Margot Robbie during the recent Wuthering Heights press run, for instance - a nod to kid hair colors, with warmth and lightness that doesn't require the commitment of a full dye job.
Here's the thing: jet black or very dark brown hair color might seem like the perfect solution for covering grays, but colorists warn it's actually the one shade women over 50 should think twice about requesting. Colorists explain it perfectly: "Solid dark hair against light skin- all that contrast is not summery, they explain, adding that overlightened hair is not the answer either, as it easily looks washed-out."
On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.
The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.