fromItsnicethat
1 week agoOpenAI's series of ad campaigns are 30 second odes to movie endings
In a movie you have a couple hours to spend with the characters, in these spots you only have a few seconds to get invested and start rooting for them. So each one needed a perfect micro performance, timed flawlessly with the camera movement, and music doing the right thing at the right moment for it all to work.
Film