Movie theater trade group rebrands as Cinema United. Here's what to know
"It can be a little complicated having the same name as a multinational military alliance. We felt that it was time to look at our name and do a rebrand."
If I Could Make Everyone See One Movie This Year, It'd Be This
The struggle to determine what one actually wants to see in theaters is often overshadowed by the sheer volume of films available. Critics can lose sight of their preferences amid workplace demands.