What if he were faithful in his private life, despite publicly promoting infidelity? Such a scenario contains what many consider the main ingredients of hypocrisy: failing to practice privately what one preaches publicly. A study tested whether people would agree. It showed one group of people an article about Biderman that simply mentioned he had promoted adultery; a separate group saw the article with additional information that it had been discovered that Biderman was personally faithful in private.
He realized that a batch of letters he'd sent to landowners, offering to lease their rights, had incorrect information, including monetary amounts and other details. But instead of correcting the errors, Bentley doubled down, not wanting to admit his mistake. When the letters failed to secure enough land leases to generate big profits, Bentley tried to make up the difference by sinking his investors' money into new, risky deals, some of which faltered and drained the coffers of his company, Bellatorum Resources.
Fisher, who was a pilot during the Second World War, makes what he describes as a "quite simple" suggestion to reduce the chances of launching a nuclear attack: "Put that needed code number in a little capsule and then implant that capsule right next to the heart of a volunteer." Like the rotation of military personnel who today trade off carrying the "nuclear football"-the briefcase that contains the nuclear launch codes-the person with the implanted capsule would be near the President constantly.