fromThe Drum1 month agoHow can marketing's new holy trinity work in harmony?In the 'mindset era', marketers must learn to decipher the consumer mindset in real time, moving away from outdated identity-based ads that don't resonate.Marketing
Marketing techfromInc3 months agoMost of Your Marketing Spend is Being WastedEffective marketing requires focusing on lasting impact rather than fleeting attention.Rising digital advertising costs necessitate improved conversion rates for marketing effectiveness.