#millennial-tuck

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Startup companies
fromwww.businessinsider.com
2 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Digital life
fromAxios
3 hours ago

Phone-free bars and restaurants on the rise across the U.S.

Smartphones and social media negatively impact learning and self-esteem, prompting a shift towards analog experiences among younger generations.
Marketing
fromFortune
2 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
fromTasting Table
21 hours ago

Why Boomers Tend To Save More Money On Groceries - Tasting Table

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.
Fashion & style
Relationships
fromSilicon Canals
18 hours ago

Nobody tells you that expecting instant replies is a relatively new social norm - and that an entire generation learned to communicate in ways that never required it - Silicon Canals

Instant communication has created pressure that undermines meaningful relationships, which thrived in a slower-paced era of correspondence.
Fundraising
fromwww.businessinsider.com
2 hours ago

I quit tech, bought 22 acres, and didn't look at my computer for years until AI brought me back

Ryan Courtnage transitioned from managing a donation platform to hands-on homesteading, finding fulfillment in physical work and a break from corporate life.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
UX design
fromIndie Hackers
6 hours ago

I Found Blue Ocean in the Most Crowded Market on the Internet

Most form builders focus on creation, neglecting post-publish management, revealing a significant gap in the market.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Retirement
fromFortune
16 hours ago

Gen Z are already more bullish than millennials about early retirement-and many think they can quit work for good with just $500,000 | Fortune

Gen Z and millennials are planning for retirement with ambitious savings goals, but many may face challenges in achieving them.
Law
fromwww.businessinsider.com
1 day ago

Young Americans are turning to bankruptcy. Are you one of them?

Personal bankruptcy filings are increasing among Gen Z and young millennials due to rising living costs and stagnant wages.
Education
fromFortune
30 minutes ago

Meet a former VC who has a plan to prepare American students for an AI-disrupted future | Fortune

American education must adapt to prepare students for a rapidly changing workforce influenced by artificial intelligence.
fromPsychology Today
1 day ago

What Are Young People's Most Important Life Goals?

Life History Theory emphasizes the tradeoffs individuals make in allocating energy to survival, growth, and reproduction, highlighting the competitive nature of energy acquisition.
Psychology
Careers
fromSilicon Canals
14 hours ago

I'm 66 and I finally realized that I've spent my entire adult life chasing a version of success that my father defined in dollar amounts and job titles - and the reason I feel so empty now isn't because I failed, it's because I succeeded at building someone else's dream and called it mine - Silicon Canals

Chasing someone else's definition of success leads to emptiness and unfulfillment.
fromThe Atlantic
23 hours ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
East Bay food
fromBon Appetit
1 day ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
#entrepreneurship
Growth hacking
fromWestenberg.
2 days ago

The "Passive Income" trap ate a generation of entrepreneurs

A misguided ideology of 'Passive Income Brain' misleads aspiring entrepreneurs into prioritizing quick profits over genuine business understanding.
Bootstrapping
fromEntrepreneur
2 days ago

How to Treat Your Successes Like Renewable Resources

Success can create pressure and lead to misaligned goals for entrepreneurs, making them feel obligated rather than fulfilled.
Growth hacking
fromWestenberg.
2 days ago

The "Passive Income" trap ate a generation of entrepreneurs

A misguided ideology of 'Passive Income Brain' misleads aspiring entrepreneurs into prioritizing quick profits over genuine business understanding.
Bootstrapping
fromEntrepreneur
2 days ago

How to Treat Your Successes Like Renewable Resources

Success can create pressure and lead to misaligned goals for entrepreneurs, making them feel obligated rather than fulfilled.
Online learning
fromeLearning Industry
23 hours ago

Continuous Learning Cultures: What High Performing Organizations Do Differently

Organizations must adopt a continuous learning culture to keep pace with rapid changes in technology and evolving job roles.
Remote teams
fromFast Company
1 day ago

Why employees are giving up remote work and moving back to urban centers

The pandemic-induced migration from cities has reversed, with workers returning to urban centers due to tightening return-to-office mandates and evolving labor markets.
Mental health
fromPsychology Today
1 day ago

Teen Romance and Breakups in the Digital Age

Teenage romantic breakups are significantly impacted by social media, texting, and AI, leading to new challenges and consequences.
#dtc-beauty
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
Bootstrapping
fromEntrepreneur
1 day ago

How to Build Financial Resilience as a Solopreneur

Designing a delivery model and client journey is crucial for business stability and avoiding the feast or famine cycle.
Online marketing
fromMiami Herald
1 day ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Parenting
fromSilicon Canals
1 day ago

Children raised in the 1960s and 70s developed their resilience the same way muscle develops under resistance - not by being protected from the load but by being required to carry it, repeatedly, without assistance, until the carrying became the unremarkable default rather than the exceptional achievement - Silicon Canals

Independence and resilience were fostered in children of the '60s and '70s through unstructured play and learning from failure.
Cryptocurrency
fromFortune
2 days ago

Gen Z millionaires are rushing into crypto-and they blame the risky bet on FOMO. Fear of missing out | Fortune

Wealthy Gen Z and Millennials are increasingly investing in cryptocurrency, driven by FOMO, despite significant volatility and risks.
#tiktok
NYC startup
fromDigiday
3 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
NYC startup
fromDigiday
3 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Right-wing politics
fromThe Atlantic
4 days ago

The Gen Z Christian Revival That Wasn't

A young group of Catholics meets weekly at St. Joseph's Church, showing a growing interest in faith among young professionals despite broader trends of religious decline.
Television
fromwww.businessinsider.com
4 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Graphic design
fromBusiness Matters
6 days ago

How Small Businesses Can Use Dynamic QR Codes to Cut Marketing Costs

Dynamic QR codes allow small businesses to update marketing links without reprinting materials, saving costs and increasing flexibility.
Business
from24/7 Wall St.
6 days ago

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.
#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Digital life
fromMashable
5 days ago

Big Tech is finally facing a reckoning for what it did to Gen Z and Millennials

Social media has manipulated individual desires, creating a cycle of comparison and addiction that affects everyone, leading to a significant legal reckoning for Big Tech.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Fashion & style
fromHer Campus
5 days ago

Consumerism, Conformity, & The Death Of Originality

Social media marketing influences consumer behavior, leading to conformity and potential loss of individuality in personal style.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Digital life
fromMashable
5 days ago

Big Tech is finally facing a reckoning for what it did to Gen Z and Millennials

Social media has manipulated individual desires, creating a cycle of comparison and addiction that affects everyone, leading to a significant legal reckoning for Big Tech.
Education
fromPR Daily
2 days ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
#gen-z
fromForbes
2 days ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromFortune
3 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

fromFortune
4 days ago
Digital life

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Careers
fromForbes
2 days ago

The Gen-Z Retention Problem Is Really A Leadership Design Problem

Gen-Z turnover is driven by cultural mismatches, not generational flaws, highlighting the need for organizations to adapt their environments.
E-Commerce
fromFortune
3 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Startup companies
fromFast Company
5 days ago

What Gen Z can teach us about commanding respect in the workplace

Gen Z founders leverage unique insights from limited workplace experience to foster ownership and impact among their team members.
Digital life
fromFortune
4 days ago

Gen Z is engineering an analog future - and it's at least a $5 billion opportunity | Fortune

Gen Z expresses nostalgia for a tech-free past, longing for simpler times before social media and constant connectivity.
fromSilicon Canals
1 day ago

I spent a decade building a career I thought I wanted, a house I thought I needed, and a persona I thought would finally make me real - and one Saturday morning over coffee I sat with the quiet certainty that I had built all of it for someone who no longer lived inside me - Silicon Canals

When the person you're pretending to be gets too heavy to carry, you realize that the mask you've worn for so long has become your actual face.
Retirement
fromArchitectural Digest
2 days ago

I'm Done Sourcing So Much Online. Here's Why

The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Online learning
fromeLearning Industry
2 days ago

Microlearning Solutions For Mobile: How L&D Leaders Build Engaging, In-The-Flow-Of-Work Learning

Mobile microlearning solutions effectively address time scarcity and fragmented attention, providing quick, accessible training for modern employees.
#millennials
Parenting
fromBuzzFeed
5 days ago

Millennial Parents Are Sharing Their Endless Financial Struggles, And It's Painfully Relatable

Millennial dads are experiencing significant financial stress and concerns about their economic situation.
Marketing
fromwww.businessinsider.com
5 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
Parenting
fromBuzzFeed
5 days ago

Millennial Parents Are Sharing Their Endless Financial Struggles, And It's Painfully Relatable

Millennial dads are experiencing significant financial stress and concerns about their economic situation.
Marketing
fromwww.businessinsider.com
5 days ago

Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Millennials are reclaiming cultural influence and spending power, driving nostalgia and trends in fashion, entertainment, and experiences.
Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
fromwww.nytimes.com
1 week ago

Why Young People Are Embracing Kennedy's Make America Healthy Again' Lifestyle

I had really bad gut issues when I was younger. I was crying every day, and it felt like all the foods I ate were destroying my body. Doctors diagnosed me with I.B.S. but told me there wasn't much they could do.
Mental health
Relationships
fromWIRED
2 days ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
Startup companies
fromEntrepreneur
2 days ago

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.
Marketing
fromBevindustry
2 days ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
#technology
Education
fromwww.businessinsider.com
1 day ago

Meta's CTO has some advice for college students wanting to work in tech: 'Constantly be building.'

Aspiring technologists should start building now to gain relevant skills and experience in the industry.
Psychology
fromwww.theguardian.com
2 days ago

Stop the brain rot! 12 ways to stay sharp in a mind-frazzling world

Brain rot, characterized by cognitive decline from easy information, is rising due to social media and shortform videos, leading to exhaustion.
Marketing tech
fromMarTech
2 days ago

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.
Careers
fromSilicon Canals
4 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
Media industry
fromNieman Lab
1 week ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Relationships
fromScary Mommy
1 day ago

The Millennial Baby Names That Already Feel Old (Looking At You, Jessica)

Names perceived as old are simply those held by the oldest living generations, indicating a cyclical trend in naming.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Startup companies
fromTechCrunch
3 days ago

A new dating app, Sonder, has a deliberately annoying sign-up process (and it's working) | TechCrunch

Sonder aims to revolutionize dating apps by creating a more authentic and engaging user experience through unstructured profiles and unique in-person events.
Psychology
fromSilicon Canals
4 days ago

People who grew up calculating whether they could afford both the drink and the entree before anyone else sat down don't stop doing that math when they earn six figures. The arithmetic isn't financial anymore. It's a loyalty ritual to a younger version of themselves who promised never to be caught without an exit. - Silicon Canals

Child poverty in the U.S. leads to adult poverty more than in Denmark, Germany, the UK, or Australia, with lasting effects beyond financial circumstances.
#creator-economy
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing tech
fromAdExchanger
5 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Relationships
fromBuzzFeed
1 week ago

People Are Sharing "Young Person" Habits They Adopted That They Now Swear By

Older generations are adopting habits from younger generations to stay relevant and connected.
Digital life
fromWIRED
4 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
Marketing
fromwww.businessinsider.com
4 days ago

A Place for Mom's new CMO has a plan for the millennial caregiving boom

Millennials are becoming the new sandwich generation, prompting caregiving brands to adapt marketing strategies to reach them effectively.
Digital life
fromwww.businessinsider.com
5 days ago

AI anxiety is driving Gen Z to CDs, DVDs, and Nintendo DS games I went to see what old tech costs now

Younger generations are increasingly embracing analog technology, reflecting a desire for human connection over digital experiences.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
fromEntrepreneur
4 weeks ago

How Digital Guilt Is Creating a Big Opportunity for Businesses

Most people feel a quiet sense of guilt about how much they rely on digital technology. They know that streaming video, cloud computing and AI services consume significant energy, even if they don't know exactly where or how that cost shows up. The concern is there - but it's diffuse, easy to ignore and rarely strong enough to change behavior.
Digital life
Marketing
fromEMARKETER
3 weeks ago

AI ads win over millennials, but Gen Z still isn't convinced

Gen Z views AI-generated ads nearly twice as negatively as millennials, with 39% expressing negative sentiment compared to 20% among millennials.
fromThe Drum
1 month ago

Marketing at millennials won't save your tired brand

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).
Marketing
fromThe Drum
2 months ago

Understanding people's 'New World' brand expectations

If you work in marketing, you might want to look away now. The brutal truth is... the vast majority of people don't care about your brand. In fact, 81% of the brands sold across Europe could disappear overnight and consumers wouldn't be concerned... They probably wouldn't even notice. Various dynamics are at play here. Firstly, abundance. With up to 30,000 new products being launched every year, we're all spoilt for choice. With so much variety on offer, very few brands feel truly indispensable.
Marketing
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