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#advertising
Marketing
fromAdExchanger
1 hour ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
6 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing
fromAdExchanger
1 hour ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromDigiday
6 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
#youtube
Television
fromTechCrunch
15 hours ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
15 hours ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#live-service-games
Video games
fromKotaku
13 hours ago

Sci-Fi Extraction Shooter Lasted Three Weeks Before Announcing Shutdown

Live-service games often fail, leading to financial losses and shutdowns shortly after launch, as seen with The Cube, Save Us.
Video games
fromKotaku
1 week ago

PUBG: Blindspot Is Shutting Down After Only Two Months

Concord's failure sets a benchmark for live-service game failures, overshadowing the brief existence of PUBG: Blindspot.
Video games
fromKotaku
13 hours ago

Sci-Fi Extraction Shooter Lasted Three Weeks Before Announcing Shutdown

Live-service games often fail, leading to financial losses and shutdowns shortly after launch, as seen with The Cube, Save Us.
Video games
fromKotaku
1 week ago

PUBG: Blindspot Is Shutting Down After Only Two Months

Concord's failure sets a benchmark for live-service game failures, overshadowing the brief existence of PUBG: Blindspot.
#xbox
Games
fromEngadget
11 hours ago

You'll soon be able to hide games from your Xbox achievements list

Microsoft is testing new features for Xbox achievements, allowing users to hide games and redesigning achievement displays.
Video games
fromKotaku
8 hours ago

Xbox Achievements Get Overdue Update To Address Feedback

Xbox is updating its achievement system to improve user experience and address fan feedback.
Games
fromEngadget
11 hours ago

You'll soon be able to hide games from your Xbox achievements list

Microsoft is testing new features for Xbox achievements, allowing users to hide games and redesigning achievement displays.
Video games
fromKotaku
8 hours ago

Xbox Achievements Get Overdue Update To Address Feedback

Xbox is updating its achievement system to improve user experience and address fan feedback.
Growth hacking
fromEntrepreneur
13 hours ago

How to Understand Your Website Through Your User's Eyes

User journey maps enhance understanding of user goals, questions, and needed information, improving website navigation and user experience.
fromArs Technica
14 hours ago

Steam client files point to "framerate estimator" feature in the works

The April 3 Steam client update contains explicit references to a 'Framerate Estimator' in a store UI JSON file, indicating Valve's plans for this tool.
Vue
Atlanta Braves
fromDefector
16 hours ago

Advances In Basebrawl Weaponry Are Being Made Every Day | Defector

Baseball brawls rarely involve solid punches, but tensions flared between Reynaldo Lopez and Jorge Soler during a recent game.
Marketing tech
fromnews.bitcoin.com
1 day ago

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.
Podcast
fromRAIN News
1 day ago

Podchaser releases March "Power Score," measuring post-launch succeses

Podchaser has launched its first Power Score to rank recently released podcasts for advertisers and researchers.
#nhl
Washington Capitals
fromRMNB
1 day ago

Capitals don't get scoreboard help in three games, falling further behind in playoff race

The Washington Capitals' playoff odds have dropped to 3.1 percent after recent NHL games did not favor them.
Washington Capitals
fromRMNB
1 day ago

Capitals don't get scoreboard help in three games, falling further behind in playoff race

The Washington Capitals' playoff odds have dropped to 3.1 percent after recent NHL games did not favor them.
LA Clippers
fromEngadget
2 days ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
Major League Baseball
fromESPN.com
3 days ago

MLB 2026 Watchability Index: Ranking most fun teams to watch

MLB's Watchability Index highlights star power, young talent, and exciting gameplay as key factors for the upcoming season.
Artificial intelligence
fromDigiday
3 days ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
English Premier League
fromESPN.com
6 days ago

Premier League without set-piece goals: What would the table look like?

The Premier League has experienced a significant decrease in goals from open play, with a 20% drop this season compared to previous years.
Boston Celtics
fromMashable
5 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
#marathon
Video games
fromKotaku
1 day ago

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.
Video games
fromWGB
2 weeks ago

Marathon Sales Look Soft So Far - PC By Far The Favoured Platform

Marathon has sold 1.2 million copies, generating approximately $48 million in revenue, with PC sales dominating the market.
Video games
fromKotaku
1 day ago

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.
Video games
fromWGB
2 weeks ago

Marathon Sales Look Soft So Far - PC By Far The Favoured Platform

Marathon has sold 1.2 million copies, generating approximately $48 million in revenue, with PC sales dominating the market.
Chicago Cubs
fromBleacher Nation
6 days ago

How to Watch Mariners vs. Angels: Live Stream or on TV - Bleacher Nation

The Seattle Mariners face the Los Angeles Angels on April 3, 2026, with Bryan Woo and Reid Detmers as starting pitchers.
fromEngadget
12 hours ago

How to watch the Triple-i Initiative showcase on April 9

The showcase will run for 45 minutes, and nine featured studios will also have post-show deep dives on their games if you want to know more.
Games
Growth hacking
fromQuartz
2 days ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Online marketing
fromMarTech
1 day ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
Podcast
fromThe Verge
1 day ago

Spotify's Prompted Playlists can help you find new podcasts to listen to

Spotify's Prompted Playlists now include podcasts, allowing Premium users to create customized playlists using text prompts.
Marketing tech
fromForbes
1 day ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
#connected-tv
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Television
fromAol
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
5 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
2 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
fromwww.bbc.com
1 week ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
Marketing
fromCity AM
4 days ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
fromGameSpot
1 day ago

You Could Be In A PlayStation Game If You Write Well, Love PlayStation, Play And Own A Lot, Have Anecdotes, And More

PlayStation has announced a new contest called The Playerbase, allowing winners to have their likenesses scanned to appear in PlayStation games, starting with Gran Turismo 7.
Games
Social media marketing
fromTechCrunch
1 day ago

A teenage Minecraft YouTuber raised $1,234,567 for a meme prediction market called Giggles. It broke me. | TechCrunch

Justin Jin's Giggles app combines trading and social media, allowing users to invest in viral content and engage for extended periods.
#social-media
fromForbes
1 day ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
1 day ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromForbes
1 day ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNatesilver
3 days ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Growth hacking
fromEntrepreneur
2 days ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Video games
fromGameSpot
10 hours ago

Pokemon Champions Players Say Content From Trailers Isn't In Game

Pokemon Champions is criticized for its limited roster and item selection, disappointing many fans despite potential future updates.
Marketing
fromDigiday
6 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing tech
fromSocial Media Explorer
4 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
fromKotaku
4 days ago

YouTube's Gaming Historian Steps Back After 15 Years

"Today I'm announcing I will no longer be making Gaming Historian videos. There's nothing dramatic behind it, I promise."
Games
Video games
fromKotaku
1 day ago

Marathon's Top Players Are Begging Bungie To Do More About Cheaters - Kotaku

Marathon players report a significant cheating problem affecting gameplay, particularly in ranked matches and the Cryo Archive map.
Poker
fromBusiness Matters
3 weeks ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
Online marketing
fromEntrepreneur
3 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Marketing tech
fromThe Berkshire Eagle
5 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Games
fromGame Informer
1 week ago

The Video Games You Should Play This Weekend - April 3

Darth Clark returned to Game Informer, and The Super Mario Galaxy Movie was released, marking significant events in the gaming industry.
#gaming
Social media marketing
fromBenzinga
1 week ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing tech
fromForbes
5 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Online marketing
fromMiami Herald
5 days ago

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.
Games
fromwww.theguardian.com
1 week ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Video games
fromKotaku
5 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Video games
fromGamesBeat
1 week ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
#fortnite
Video games
fromKotaku
2 weeks ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Video games
fromKotaku
2 weeks ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Social media marketing
fromwww.socialmediatoday.com
3 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Video games
fromKotaku
3 weeks ago

Jeff Kaplan: Stop Complaining About Games You Won't Play

Jeff Kaplan advises people complaining about games they haven't played to stop, as developers ignore such feedback and it accomplishes nothing.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromKotaku
4 weeks ago

Marathon's Player Count Vs. Slay The Spire 2: Who Cares?

Steam concurrent player counts are not reliable indicators of a game's success or failure, according to developers of major multiplayer shooters.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Video games
fromVG247
1 month ago

Marathon launch player numbers are about half those of the Server Slam, at least on PC

Marathon launched with 88,337 concurrent Steam players, significantly below its pre-launch Server Slam peak of 143,621, contrasting unfavorably with competitor Arc Raiders' stronger launch performance.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
fromAndroid Police
1 month ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
Video games
fromKotaku
1 month ago

Games Are Losing The Attention War With Gambling And OnlyFans

Video games face stagnation as mobile user-generated content, online gambling, and platforms like TikTok, OnlyFans, and Roblox drive overall entertainment growth.
Video games
fromKotaku
2 months ago

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.
fromKotaku
2 months ago

Highguard Breaks Radio Silence And The Internet Reacts

Since its reveal in December, Highguard has a strange few weeks. Being the big reveal at the end of the Game Awards, which reportedly the company didn't pay for, got it a lot of eyeballs, but also a lot of scrutiny. People tend to expect some big new sequel or long-awaited project to cap off host Geoff Keighley's annual award and trailer showcase. Instead, Geoff showcased a free-to-play online shooter that, too many online, looked too similar to many other games already out there.
Video games
Video games
fromGameSpot
2 months ago

Hytale Is Off To Quite The Strong Start, With Impressive Twitch Viewership Numbers

Hytale's early-access launch drew massive Twitch viewership and strong demand, with unverified claims of millions of players and sales causing widespread speculation.
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