#menu-pricing

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#ultimate-spendless-shrimp #endless-shrimp #restaurant-promotion #value-meals #two-tier-economy
Food & drink
fromThe Mercury News
1 week ago

We tried Red Lobster's 'SpendLESS Shrimp' deal; here's what we got

Red Lobster replaced Endless Shrimp with Ultimate SpendLESS Shrimp, a single-serving, no-refills promotion advertised at $15.99 but priced higher in California and limited by terms.
fromFortune
3 weeks ago

McDonald's CEO is grappling with a 'two-tier economy' as he slashes prices on value meals-and signals backing for a minimum wage increase

For years, dating back to the 2022 inflation wave, McDonald's and its fast-food rivals have contended with shopper frustration over rising menu prices, with combo meals increasingly breaking into double digits. Customers at the higher end of the income spectrum continue to order premium products and use delivery apps at healthy rates. Lower-income diners, however, are cutting back, Kempczinski argued in an interview on CNBC's "Squawk Box," treating fast food less as a daily convenience and more as an occasional splurge.
Business
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