#mena-region

#mena-region

Even in 2019, influencer campaigns were still seen as a nice-to-have, somewhere to allocate the leftover budget in support of the 'actual campaign'. We're living in a very different world today. Whether you're looking to spend millions of dollars to speak to tens of millions of fans via Christiano Ronaldo or Kylie Jenner, or tap into vast grassroots networks of nano-influencers who reach a few thousand consumers at a time, influencer marketing is an integral part of any modern communication strategy.

Omnichannel marketing fundamentally connects communication across the entire customer lifecycle, unifying marketing and support into a single system designed for continuity and responsiveness.

Wael Shawky has been appointed as the artistic director for Art Basel Qatar's inaugural edition in February 2026, marking the first time an artist assumes this role at Art Basel.

The Diriyah Art Futures (DAF) programme is set to nurture emerging new media artists in the MENA region with equipment, mentorship, and exhibitions starting in October 2025.