Marketing
fromMarTech
5 hours agoAI rewards brand meaning and punishes everything else | MarTech
AI demands brand clarity for visibility, impacting long-term investment returns significantly.
#memorability
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#consumer-behavior #psychology #marketing #memory #authenticity #nostalgia #mental-health #leadership
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Social media marketing
fromBuffer: All-you-need social media toolkit for small businesses
6 days agoYes, You Can Create Content: A Neurodivergent's Guide to Getting Started
Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.
Social media marketing
fromSilicon Canals
5 days agoPsychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals
Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
Wearables
fromSilicon Canals
5 days agoPsychology says the people who still wear a wristwatch in a world of smartphones aren't behind - they have a specific relationship with time and intention that most people quietly abandoned without realizing what they gave up - Silicon Canals
Wearing a watch reflects a conscious decision about one's relationship with time, transforming from a necessity to a personal statement.
fromFast Company
3 hours agoAdam McKay's new movie offers a glimpse at advertising's final frontier: your dreams
Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Psychology
fromSilicon Canals
3 days agoThe people who always remember your preferences, your allergies, your coffee order, and the name of your sister's dog didn't simply develop a good memory. They grew up in environments where noticing what someone needed before they asked for it was the difference between a calm evening and a dangerous one. - Silicon Canals
Hypervigilance often stems from childhood environments where emotional awareness was necessary for survival, rather than being a natural personality trait.
Marketing
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
4 hours agoThe 79 Percent Rule: Why Honest Brands Win | Muse by Clios
Honesty in branding and communication is essential for agencies to differentiate themselves in a saturated market.
Psychology
fromSilicon Canals
5 days agoNobody prepares you for the exhaustion of being naturally magnetic - the way people assume your warmth has no limits, your attention has no cost, and your need to be seen doesn't exist - Silicon Canals
Emotional Magnetic Load (EML) describes the invisible weight of managing others' emotions while neglecting one's own needs.
Psychology
fromSilicon Canals
6 days agoPsychology says the most self-centered people in any room aren't the ones who talk loudest - they're the ones who respond to every story you tell with a story about themselves, so automatically and so consistently that they've long since stopped noticing they do it - Silicon Canals
Self-absorbed individuals often hijack conversations by redirecting focus to their own experiences, showing a lack of empathy for others.
Relationships
fromSilicon Canals
4 weeks agoI asked 20 people over 70 what they miss most about their parents and not one of them said advice, wisdom, or guidance - every single one described a physical sensation: the weight of a hand on their shoulder, the sound of a specific laugh, the smell of a coat, a kitchen, a car - and most of them hadn't felt it in thirty years but could describe it in four seconds - Silicon Canals
Physical sensations and sensory memories—touch, smell, sound—outlast wisdom and advice as the most enduring and meaningful memories of deceased loved ones.
Psychology
fromSilicon Canals
1 week agoPeople who remember exactly what you ordered last time, what song you mentioned once, and which side of the bed you prefer aren't just thoughtful. They grew up scanning rooms for shifts in mood and tone, and the attentiveness everyone admires was originally a surveillance system built for survival. - Silicon Canals
Social attentiveness often stems from childhood survival mechanisms rather than inherent generosity or thoughtfulness.
Photography
fromSilicon Canals
1 month agoPsychology says the photograph you'd save from a fire is almost never the one you'd show a stranger - and the gap between the two reveals these 6 things about the difference between how you present your life and how you actually experience it - Silicon Canals
The photos we'd rescue from fire reveal our authentic selves, while curated public images reflect our desire for control, exposing the gap between our private reality and performed identity.
fromSilicon Canals
1 month agoPsychology says the reason boomers get emotional watching old home movies isn't the people in them - it's the background, the furniture nobody saved, the wallpaper nobody photographed, the ordinary details of a life that felt permanent until it wasn't - Silicon Canals
We photograph people obsessively, but we rarely capture the everyday spaces where life actually happens. And when those spaces disappear, something profound goes with them. The furniture was never just furniture—it was the stage where decades of family life played out. Every scratch, stain, and worn patch told a story.
Digital life
Psychology
fromSilicon Canals
4 weeks agoPsychology says people who remember the exact location of every item in their childhood home - which drawer, which shelf, which cupboard - aren't sentimental, their brain mapped that house the way a body maps a minefield, and the precision that looks like nostalgia is actually surveillance that never turned off - Silicon Canals
Detailed childhood home memories reflect survival-based hypervigilance rather than nostalgia, with brains mapping familiar spaces like tactical terrain to navigate unpredictable or chaotic environments.
fromPsychology Today
2 months agoYour Life's Work Preserved: Why Collectors Are Going Virtual
The traditional museum experience, pausing in front of an object, and absorbing its history visually or by reading its description, has long shaped how collectors and others relate to cultural treasures. Yet, over the last few decades, digital technology has quietly rewritten many of those rules, changing not only how collections are exhibited but also how they are documented, preserved, and even inherited.
Arts
Social media marketing
fromwww.nature.com
1 month agoEvaluating celebrity influence on brand attention, emotion, and memory
Celebrity and influencer endorsements shape consumer attitudes, credibility, engagement, and purchase intentions, with effectiveness driven by authenticity, endorser–brand fit, attractiveness, and market context.
Psychology
fromSilicon Canals
1 month agoPsychology says the people who remember exact dates, what someone was wearing, and the precise words used during painful moments aren't holding grudges. Their memory encoded the detail because their nervous system classified that moment as a survival event - Silicon Canals
Emotionally significant events create vivid 'flashbulb memories' through amygdala activation and stress hormones, prioritizing survival-relevant information over mundane details.
Psychology
fromSilicon Canals
2 months agoPsychology says people who grew up without digital reminders often maintain these 9 internal memory systems - Silicon Canals
Adults who matured before smartphones developed internal cognitive systems—spatial mental maps and narrative memory chains—that shape how they process, retain, and organize information.
fromwww.theguardian.com
2 months agoI see time as a grid in my mind. I remember the birthdays of friends I haven't seen for 65 years
Did someone with spatial-sequence synaesthesia design the calendar app on mobile phones? Because that's how time and dates look in my brain. If you say a date to me, that day appears in a grid diagram in my head, and it shows if that box is already imprinted with a holiday, event or someone's birthday. Public holidays and special events like Christmas and Easter are already imprinted for the year, and the diagram goes backwards to about 100,000BC
Psychology
fromMarTech
2 months agoThe brand moments algorithms will never understand | MarTech
How do you create brand meaning that's algorithm-proof? By creating moments so meaningful that when the customer's need returns, the brand does too, without any algorithmic assistance. I call it appreciated generosity. In a marketing world increasingly optimized by AI, personalization engines and predictive systems, it's tempting to believe relevance can be engineered entirely through data. But the brands people default to, the ones they don't search for, compare or ask AI to recommend, are built through small, generous brand acts.
Marketing
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