#media-industry-transformation

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#ai-in-publishing
Media industry
fromDigiday
19 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
19 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
19 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
19 hours ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
more#ai-in-publishing
#youtube
Social media marketing
fromTechCrunch
5 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Television
fromTechCrunch
6 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
Social media marketing
fromTechCrunch
5 hours ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Television
fromTechCrunch
6 days ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Online marketing
fromAndroid Authority
1 day ago

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.
more#youtube
Online marketing
fromPCMAG
3 hours ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
#media-innovation
Marketing
fromThedrum
21 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Media industry
fromFast Company
3 weeks ago

The most innovative companies in media and news for 2026

Media companies are creatively adapting to changing consumption habits by leveraging platforms like TikTok and AI technology.
Marketing
fromThedrum
21 hours ago

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.
Media industry
fromFast Company
3 weeks ago

The most innovative companies in media and news for 2026

Media companies are creatively adapting to changing consumption habits by leveraging platforms like TikTok and AI technology.
more#media-innovation
#programmatic-advertising
Marketing tech
fromAdExchanger
10 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
11 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
1 day ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromAdExchanger
10 hours ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromAdExchanger
11 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
1 day ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
more#programmatic-advertising
Video games
fromGameSpot
6 days ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
Startup companies
fromForbes
18 hours ago

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.
#artificial-intelligence
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
1 day ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
1 day ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
Web design
fromThedrum
7 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Film
fromEsquire
6 hours ago

'The Social Network' Sequel Sounds Totally Insane-and Incredible

The Social Reckoning explores the profound impact of Facebook's algorithm on society and presents a high-stakes legal thriller narrative.
#meta
Wearables
fromwww.theguardian.com
1 day ago

Metas AI glasses and the dawn of wearable tech - podcast

Meta's AI-powered glasses enhance presence and offer transformative features for those with vision impairments or hearing loss, but raise privacy concerns.
Marketing tech
fromQuartz
1 day ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Wearables
fromwww.theguardian.com
1 day ago

Metas AI glasses and the dawn of wearable tech - podcast

Meta's AI-powered glasses enhance presence and offer transformative features for those with vision impairments or hearing loss, but raise privacy concerns.
Marketing tech
fromQuartz
1 day ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
more#meta
fromwww.theguardian.com
1 day ago

Two super hosts team up for a fun new series: best podcasts of the week

The first episode challenges Shakespeare's vision of a villainous Richard III, while a future episode will consider the Ross and Rachel of early modern history, Henry VIII and Anne Boleyn.
Podcast
Graphic design
fromGeeky Gadgets
1 day ago

Inside Seedance 2.0 : The Next Big Shift in AI Video Generation

Seedance 2.0 enhances AI-driven video production with lifelike avatars, precise sound synchronization, and customizable features for diverse industries.
UX design
fromMarTech
1 day ago

Are you buying simplicity or dependency in CreativeOps? | MarTech

CreativeOps buyers face a choice between perceived simplification and underlying dependency in their production ecosystems.
Television
fromCBR
4 days ago

Say Goodbye to a Major Streaming Service as Prime Video Phaseout Begins

Prime Video replaces its Ad Free plan with a new, improved Ultra plan featuring higher pricing and enhanced streaming options.
#marketing
Marketing
fromThe Drum
34 minutes ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
more#marketing
#social-media
Media industry
fromNieman Lab
7 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Media industry
fromNieman Lab
7 hours ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
more#social-media
#retail-media
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 day ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
19 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromThe Hollywood Reporter
7 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Video games
fromGamesBeat
7 hours ago

Roblox is turning its product roadmap into advertising inventory

Roblox launched a Makeup feature allowing creators to sell avatar items, collaborating with e.l.f. Beauty for sponsored content and in-game experiences.
Digital life
fromwww.wanderwithjo.com
1 day ago

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
Podcast
fromRAIN News
4 days ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
#advertising
Marketing tech
fromThedrum
1 day ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromExchangewire
8 hours ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing
fromAdExchanger
5 days ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromThedrum
1 day ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
more#advertising
Podcast
fromThe Hollywood Reporter
1 week ago

I Created Hit Podcasts. Then the Bubble Burst

The narrative podcast industry has faced significant challenges, leading to layoffs and a shift towards celebrity-driven content.
fromThedrum
9 hours ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Online marketing
fromAdExchanger
1 day ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
Media industry
fromThe Verge
1 day ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Marketing tech
fromThedrum
18 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#netflix
Media industry
from24/7 Wall St.
9 hours ago

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.
Media industry
from24/7 Wall St.
5 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Media industry
from24/7 Wall St.
9 hours ago

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.
Media industry
from24/7 Wall St.
5 days ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
more#netflix
Marketing
fromForbes
1 day ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Media industry
fromDigiday
19 hours ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Social media marketing
fromInman
1 day ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Marketing tech
fromForbes
5 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
fromThedrum
1 day ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Social media marketing
fromwww.theguardian.com
1 day ago

Social media was once a great global conversation. Now it's just individuals locked into their own private worlds | Tom Whyman

Twitter once felt like a global conversation platform that shaped personal relationships and values, but usage has significantly declined over time.
Marketing tech
fromExchangewire
9 hours ago

Huffpost UK adopts Taboola's DeeperDive GenAI

HuffPost UK has adopted DeeperDive, a Gen AI answer engine, enhancing user engagement with instant, trustworthy content sourced from their own journalism.
Media industry
fromDigiday
1 day ago

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
#creator-economy
Media industry
fromDigital Trends
4 days ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.
Media industry
fromDigital Trends
4 days ago

The influencer economy's invisible workers are first in line for the AI chop

The creator economy relies on a hidden labor force and AI tools to produce content efficiently, often at the expense of workers' roles.
more#creator-economy
#publishing
Online marketing
fromWorld Economic Forum
2 weeks ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Online marketing
fromWorld Economic Forum
2 weeks ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Media industry
fromExchangewire
2 weeks ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
more#publishing
#ad-tech
fromDigiday
19 hours ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
14 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
19 hours ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
14 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
fromVariety
1 day ago

CNN Hires New York Times Chief Data Scientist Chris Wiggins to Head AI Team

Wiggins will lead a team that optimizes the use of machine learning and artificial intelligence to improve outcomes company-wide, from maximizing advertising and subscriber revenue to creating unique and personalized experiences for users.
Media industry
Marketing tech
fromExchangewire
10 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Social media marketing
fromForbes
5 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Media industry
fromDigiday
1 day ago

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

Digital players are reshaping ad strategies, emphasizing measurement and outcomes to attract ad dollars from traditional TV.
Marketing tech
fromThedrum
18 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
fromExchangewire
4 days ago

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.
Media industry
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Media industry
fromThe Hollywood Reporter
5 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromRAIN News
6 days ago

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.
Media industry
fromDigiday
5 days ago

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.
fromThe Drum
2 months ago

How entertainment is becoming a 'connected, intelligent ecosystem' for commerce media

At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."
E-Commerce
Marketing tech
fromExchangewire
5 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromAdExchanger
5 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing tech
fromForbes
1 week ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
Podcast
fromFast Company
1 month ago

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
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