#media-expectations

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#content-marketing
Marketing tech
fromThedrum
1 hour ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
3 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing
fromThedrum
2 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing tech
fromThedrum
1 hour ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
3 hours ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing
fromThedrum
2 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Podcast
fromThedrum
11 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
#ai
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
4 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromRAIN News
3 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromAdExchanger
4 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
#digital-marketing
Online marketing
fromForbes
6 hours ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
fromSocial Media Examiner
2 days ago
Online marketing

Increasing Conversions: Quick Wins That Work in 2026 : Social Media Examiner

Conversions are harder to achieve in 2026 due to increased digital noise and the need for consistent small efforts.
Online marketing
fromForbes
6 hours ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
#youtube
Digital life
fromFast Company
23 hours ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Online marketing
from9to5Google
1 day ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Media industry
fromAdExchanger
1 week ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Digital life
fromFast Company
23 hours ago

Meet your favorite new way to watch YouTube

Channel Surfer transforms YouTube viewing into a classic TV experience with a grid-based channel guide and minimal distractions.
Online marketing
from9to5Google
1 day ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Media industry
fromAdExchanger
1 week ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromAdExchanger
2 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Fashion & style
fromWIRED
1 day ago

The Men Behind Your Favorite AI Gay Thirst Traps

Jae Young Joon is an AI-generated influencer created by Luc Thierry, captivating audiences with a fictional persona.
Growth hacking
fromEntrepreneur
1 day ago

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.
fromInc
1 day ago

Marc Jacobs Made a Social-First Series With Rachel Sennott. It Might Be the Future of Advertising

The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.
Television
#ai-in-marketing
fromDigiday
4 days ago
Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Growth hacking
fromEntrepreneur
1 day ago

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.
Artificial intelligence
fromDigiday
4 days ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Growth hacking
fromEntrepreneur
1 day ago

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.
Social media marketing
fromokmagazine.com
1 day ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Podcast
fromThe Atlantic
1 day ago

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.
Marketing
fromThe Globe and Mail
22 hours ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Media industry
fromVariety
1 day ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
#social-media
Digital life
fromSilicon Canals
2 days ago

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.
Digital life
fromForbes
5 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromNieman Lab
1 week ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Digital life
fromSilicon Canals
2 days ago

Psychology says people who use social media but never post about themselves have separated the value of staying informed from the cost of participating in the performance - and that quiet withdrawal isn't disinterest or insecurity, it's one of the most deliberate digital choices a person can make in an era that treats visibility as currency - Silicon Canals

Many social media users prefer to observe rather than participate, valuing privacy and learning over broadcasting their thoughts.
Digital life
fromForbes
5 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Media industry
fromNieman Lab
1 week ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Music
fromAV Club
1 week ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Marketing tech
fromThedrum
7 hours ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
Media industry
fromPoynter
1 day ago

Why can't newsroom leaders just be normal about AI? - Poynter

Leaders must address real problems and engage audiences to effectively implement AI in journalism.
Growth hacking
fromEntrepreneur
4 days ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
#tiktok
Social media marketing
fromWWD
1 day ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Social media marketing
fromPR Daily
4 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing tech
fromwww.marketingdive.com
3 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Social media marketing
fromWWD
1 day ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Social media marketing
fromPR Daily
4 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Marketing tech
fromwww.marketingdive.com
3 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
#marketing
Marketing
fromMarTech
1 day ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromForbes
4 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromMarTech
1 day ago

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.
Marketing
fromForbes
4 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Digital life
fromBusiness Matters
3 days ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Podcast
fromRAIN News
2 days ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.
#media-planning
Marketing tech
fromAdExchanger
1 day ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromAdExchanger
1 day ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromNew York Post
1 day ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
#creator-economy
Marketing
fromForbes
2 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Marketing
fromForbes
2 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Social media marketing
fromDigiday
4 days ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Social media marketing
fromFast Company
2 days ago

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
Marketing
fromExchangewire
2 days ago

Omicom Media Singapore's Chloe Neo and Daniel Henriksen Q&A

The OM Growth Model emphasizes physical, mental, and emotional availability for brands to succeed in the digital media ecosystem.
Marketing tech
fromThedrum
1 day ago

How Ford engaged audiences without data collection or intrusive tracking

Ford launched a digital campaign for the Kuga Hybrid, utilizing innovative targeting without personal data collection.
#retail-media
Online marketing
fromThe Drum
6 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
6 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromThedrum
3 days ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
#linkedin
Social media marketing
fromInc
3 days ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Social media marketing
fromInc
3 days ago

Make These 3 Changes to Your LinkedIn Posts to Improve Reach With the 360 Brew Algorithm

Creators must adapt their content strategies to align with algorithm changes for improved reach and engagement.
Media industry
fromAdExchanger
5 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
#advertising
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
2 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromExchangewire
2 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
2 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
3 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing
fromVariety
2 days ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Marketing tech
fromDigiday
2 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Marketing
fromThedrum
2 days ago

Using digital tools to make branding decisions

Branding has evolved into a complex process that utilizes digital tools and data for informed decision-making and competitive advantage.
Marketing tech
fromDigiday
3 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
fromInc
4 days ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
fromEntrepreneur
4 days ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
Marketing
fromInc
3 days ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
#influencer-marketing
Marketing
fromThedrum
5 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
5 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
5 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
5 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing tech
fromThe Conversation
1 day ago

You probably wouldn't notice if an AI chatbot slipped ads into its responses

AI chatbots are being used for covert advertising, influencing user choices without their awareness.
fromThedrum
1 week ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromForbes
2 days ago

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.
Marketing tech
fromAdExchanger
4 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Social media marketing
fromForbes
2 weeks ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing tech
fromMarTech
3 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
#digital-advertising
Marketing tech
fromwww.marketingdive.com
6 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromAdExchanger
4 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
6 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromRAIN News
4 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
4 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromExchangewire
4 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing tech
fromAdExchanger
6 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
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