#media-briefing

#media-briefing

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

"Great editors don't just fix copy, they care deeply about getting it right," said Kristen Hare, Poynter faculty and director of craft and local news. "This updated introductory certificate reflects the realities of how we work today and gives learners practical tools they can apply immediately."

Instead of addressing our concerns, our legitimate concerns instead, they turn toward investigating me. And I was instrumental in leading the group. So I think that clearly they were trying to chill [the] activity of workers and that should scare every worker across the country.

On the morning of the Unite the Right rally, I lumbered down the staircase of a Catskills Airbnb rented for a bachelor party to learn that only hours before, a gang of white nationalists stormed the University of Virginia campus wielding Tiki torches and chanting, 'Jews will not replace us.'

A whole vocabulary of mediaspeak terms applied to real life has gradually emerged. Included here, among others, are: collateral damage, neutralized, canceled, surgical strike, playbook, rules of the game, high-value target, and gamechanger.

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators.

"Too many leaders find themselves at the midpoint of their careers, or in senior positions, without leadership training. This program provides a space where they can learn from peers and Poynter facilitators about what makes a great leader, mentor, manager and coach."

Another round of Epstein files-approximately three million documents-was released January 30, and this batch included a lot of prominent names. That list included philanthropist and business magnate Bill Gates, entrepreneur Elon Musk, and author, doctor and longevity influencer Peter Attia. They were all allegedly connected to Epstein in different ways, and as a result, their mentions in the documents are varied. But it's their responses that offer lessons to others in the business world about how to respond when faced with a crisis.

It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.

Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.

If you've worked in a technical role in news for long enough, you likely remember when the "show your work" spirit was everywhere. Newsroom nerds shared code on GitHub, swapped tips on social media and unfurled long blogs guiding others on how to get things done. You might also have a vague sense that - like reaction GIFs, demotivational posters, and that guy who sang "Chocolate Rain" - you're seeing less of it these days.