AdExchanger
8 months agoMarketing
Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024 | AdExchanger
The marketing industry is shifting from talking about sustainability to taking action and implementing measurement standards.
There is a growing sense of urgency to address climate change as consumers prioritize sustainability and expect brands to take action.
Measuring emissions and sharing data across the industry is crucial for making informed decisions and reducing the ad industry's environmental impact. [ more ]