Artificial intelligence
fromDigiday
5 hours agoAI talk at retail events shifts to proving real results, defining a true strategy
AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
#measurement-and-roi
#measurement-and-roi
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#ai #advertising #marketing #marketing-strategy #marketing-measurement #measurement #ai-in-marketing
Productivity
fromFast Company
2 days agoMany productivity programs solve the wrong problem. This is what leaders should do instead
Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
2 days agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
#ai-adoption
Artificial intelligence
fromFortune
4 days agoAI success is a leadership test-and the 100 Best Companies lead the way | Fortune
Leadership is crucial for successful AI adoption; without trust and support, employees remain hesitant despite having access to technology.
Online marketing
fromThedrum
3 weeks agoFinancial analysis firm invests in Impression for relevant and quality links
Impression improved AskTraders' SEO performance through layered campaign strategies combining hero campaigns with high-relevance finance links and audience campaigns with broader appeal content.
fromEntrepreneur
1 month agoThis Common Invisible Barrier Is Sabotaging Your Data-Driven Decisions
AI was everywhere, but I wasn't focused on product launches. I was looking at how companies think about data itself: how it's shared, governed and ultimately turned into decisions. And across conversations with executives and sessions on security and compliance, a pattern emerged: the technical limitations that once justified locking data down have largely been solved. What remains difficult is human. Alignment, trust and confidence inside organizations are now the true barriers.
Data science
#marketing-measurement
Marketing tech
fromForbes
2 weeks agoMarketers Want Better ROI Proof, But Lack The Tools
Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromAdExchanger
2 weeks agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromMarTech
3 weeks agoThe marketing data most companies still fail to measure | MarTech
Phone conversations are critical first-party data sources for marketing measurement as privacy changes weaken traditional attribution signals, making conversation intelligence platforms essential measurement infrastructure.
fromThe Drum
2 months agoDeeper data delivers more inspired partnership decisions
Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?
Marketing
fromMarTech
1 month agoWhy customer service determines the ROI of your marketing spend | MarTech
A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website and completes a purchase. Three days later, they need help with their order. They wait 10 minutes for a response. The chatbot loops them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. The agent can't access their order history. Resolution takes five days.
Marketing tech
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