#measurement-and-attribution

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#out-of-home-advertising #digitaldooh #audience-targeting #retail-media #marketing-silos
Marketing
fromThe Drum
1 day ago

Lost in location? The essential OOH glossary for marketers on the move

Out-of-home advertising has evolved into a data-driven, precise, and automated medium leveraging technology for context-based creative and measurable audience targeting.
Marketing tech
fromThe Drum
1 month ago

The only constant in commerce is change - and it's speeding up

Retail media must slow rapid growth to build measurement standards, bridge marketing silos, and strengthen foundations to confront fragmentation from AI and new platforms.
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