#measurement-and-attribution

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#super-signal-aggregators #data-aggregation #activation-and-identity #privacy-and-compliance
Marketing tech
fromExchangewire
6 days ago

Experian's Sarah Robertson on the Rise of Super Signal Aggregators: What Does the Industry Gain? - ExchangeWire.com

Super signal aggregators unify high-quality signals, activate them for addressable targeting, and measure outcomes across the full marketing lifecycle to improve performance.
Online marketing
fromMarTech
2 weeks ago

5 ways AI is changing where and how influence happens in affiliate marketing | MarTech

AI-driven platforms influence product discovery before clicks, requiring affiliate marketers to measure pre-click influence and prioritize authoritative, original content.
Marketing
fromThe Drum
1 month ago

Lost in location? The essential OOH glossary for marketers on the move

Out-of-home advertising has evolved into a data-driven, precise, and automated medium leveraging technology for context-based creative and measurable audience targeting.
Marketing tech
fromThe Drum
2 months ago

The only constant in commerce is change - and it's speeding up

Retail media must slow rapid growth to build measurement standards, bridge marketing silos, and strengthen foundations to confront fragmentation from AI and new platforms.
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