Talking Advanced Audiences With NBCU's Alison Levin | AdExchangerTV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.
Retail marketers are most focused on performance-driven mediaPerformance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide.
Disney Taps Walmart Connect To Bring More Shopper Data To Streaming | AdExchangerAdvertisers seek proof of performance for streaming investments through partnerships with retail media partners.