#maybelline-collaboration

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Fashion & style
fromwww.businessinsider.com
3 hours ago

I'm 23, and my 70-year-old grandmother is one of my most influential style icons I swear by these 5 lessons from her

Grandmother's influence shapes style and confidence, emphasizing intentional accessorizing and the importance of posture in fashion.
#tiktok
Social media marketing
fromWWD
1 day ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Social media marketing
fromWWD
1 week ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Social media marketing
fromWWD
1 day ago

TikTok Tops Instagram as Beauty's Biggest Driver of Earned Media Value

TikTok surpassed Instagram in earned media value for beauty brands, driving $18.1 billion in 2025.
Social media marketing
fromWWD
1 week ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
#loreal
Paris food
fromBusiness Matters
2 days ago

L'Oreal banks on the 'lipstick effect' as anxious shoppers reach for affordable luxuries

L'Oréal's first-quarter sales grew 7.6%, driven by the 'lipstick effect' as consumers prioritize affordable beauty products amid economic challenges.
Marketing
fromThe Drum
1 week ago

Fireside Chat: Inside L'Oreal

L'Oréal navigates marketing tensions through a balance of control and experimentation in a tech-driven environment.
Paris food
fromBusiness Matters
2 days ago

L'Oreal banks on the 'lipstick effect' as anxious shoppers reach for affordable luxuries

L'Oréal's first-quarter sales grew 7.6%, driven by the 'lipstick effect' as consumers prioritize affordable beauty products amid economic challenges.
Marketing
fromThe Drum
1 week ago

Fireside Chat: Inside L'Oreal

L'Oréal navigates marketing tensions through a balance of control and experimentation in a tech-driven environment.
fromInc
1 day ago

Marc Jacobs Made a Social-First Series With Rachel Sennott. It Might Be the Future of Advertising

The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.
Television
Media industry
fromVariety
2 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Women in technology
fromwww.theguardian.com
2 days ago

Behold the riches to riches tale of Lauren Sanchez the girlboss Cinderella who bought the ball | Marina Hyde

Silicon Valley billionaires have become the new revolutionaries, replacing traditional systems and rendering governments powerless in the face of technological dominance.
#influencer-marketing
fromPR Daily
1 month ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

Jennifer Brown drives SHEIN's influencer marketing strategy by building authentic creator partnerships that generate measurable business impact through intentional, adaptable campaigns.
fromLindsey Gamble
1 month ago
Marketing

Bath & Body Works Plans 10x Increase in Influencer Marketing - Lindsey Gamble

Bath & Body Works will increase influencer marketing investment tenfold, making creators central to its brand transformation and strategy for reaching younger consumers.
Marketing
fromMiami Herald
2 days ago

Inspired by Coachella to hire influencers? What your contract should cover

Clear influencer agreements are essential for successful partnerships, especially during major events like Coachella, to avoid confusion and protect budgets.
fromPR Daily
1 month ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

Marketing
fromLindsey Gamble
1 month ago

Bath & Body Works Plans 10x Increase in Influencer Marketing - Lindsey Gamble

Bath & Body Works will increase influencer marketing investment tenfold, making creators central to its brand transformation and strategy for reaching younger consumers.
#ai
fromFast Company
4 days ago
Marketing tech

When brands become actors

AI transforms brands from symbols into interactive actors that govern behavior.
fromThe New Yorker
1 day ago
Social media marketing

A.I. Is Making Influencing Even Faker

A.I. enables users to create and monetize alternate identities on social media, reshaping influencer culture.
Film
fromIndependent
5 days ago

Kirsty Blake Knox: The new 'Devil Wears Prada' movie brings back memories of my less glamorous time as a Vogue intern

The sequel to 'The Devil Wears Prada' will be released after 20 years, raising questions about its authenticity compared to the original.
NYC startup
fromHer Campus
6 days ago

Everything You Need To Know About Reale Actives: Alix Earle's New Brand

Alix Earle launched her skincare brand Reale Actives, showcasing her influence and marketing skills.
#fashion
Marketing
fromVariety
2 days ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
#creator-economy
fromWWD
1 month ago
Social media marketing

Why Influencer Brands Are Taking Over Beauty Again

Media industry
fromForbes
4 days ago

Publicists Are Becoming The Talent They Once Managed

Media insiders are leveraging their expertise to succeed in the creator economy, which is becoming increasingly competitive and top-heavy.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Film
fromwww.theguardian.com
5 days ago

Java script error: why The Devil Wears Prada 2's Starbucks collaboration leaves a strange taste

The Devil Wears Prada 2 faces criticism for its outdated themes and timing amid declining interest in glossy magazines and theatrical releases.
Fashion & style
fromAnOther
2 days ago

AnOther Loves: A Reborn Baguette

The Fendi Baguette, originally designed in 1997, became a fashion icon with over 500 variations and is being revived for its 30th anniversary.
Social media marketing
fromFast Company
2 days ago

No, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours

Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
NYC startup
fromWWD
1 week ago

How Spotlite is Rewriting the Rules of the Modeling Industry

Spotlite aims to revolutionize the modeling industry by promoting transparency and allowing models to set their own rates without heavy commissions.
fromwww.businessinsider.com
2 weeks ago

Bobbi Brown says she would still be 'miserable' if she hadn't been fired from her namesake brand

I got fired, which is a good thing. And I didn't know what I was going to do. It was the first time in so many years.
Careers
Marketing
fromInc
6 days ago

Lancome 'Accidentally' Sent PR Packages to the Wrong People. It Was a Brilliant Marketing Move

Lancôme's PR package mix-up with A-list actresses was a successful marketing stunt to promote new skincare products.
Social media marketing
fromWWD
5 days ago

Five Celebrity Beauty Brand Launches By MIV

Celebrity brands leverage founder influence and social media to drive significant consumer interest and media impact value.
fromBustle
3 days ago

The "Makeout Lips" Trend Proves Lipstick Looks Better Messed Up

Makeout lips are characterized by blurred edges and a color that settles into the center, creating a pout that looks fuller and more inviting. This trend embraces a soft, diffused finish, moving away from the overly sculpted and high-maintenance lip looks of the past.
Fashion & style
#mac-cosmetics
London startup
fromwww.independent.co.uk
1 month ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
#beauty-industry
fromVogue
1 week ago
Marketing

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
fromMiami Herald
1 week ago
Marketing

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Marketing
fromVogue
1 week ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
1 week ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
Women in technology
fromFast Company
2 weeks ago

This CEO doubled luxury watch sales to women. Now she's using that experience to reinvigorate legacy beauty brands

Ginny Wright leverages her luxury experience to drive growth for Orveon's beauty brands, focusing on markets like India with Laura Mercier.
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: red lipsticks don't have to be in-your-face some are as subtle as nudes

The new sheer, barely-there reds take the boldest, most classic of makeup looks and make it muted and unselfconsciously wearable by even the faint-hearted.
Fashion & style
Toronto startup
fromFortune
3 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
fromWWD
1 week ago

Kory Marchisotto Appointed President of E.l.f. Brands

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.
Marketing
Fashion & style
fromwww.theguardian.com
6 days ago

Victoria Beckham ties up with Gap as retailer hopes luxe push will drive comeback

Gap is reviving its brand by collaborating with Victoria Beckham to launch a premium fashion collection aimed at modern consumers.
Marketing tech
fromAdExchanger
3 weeks ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Typography
fromDefector
1 month ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
fromFast Company
4 weeks ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner.
France news
fromBustle
1 week ago

Simone Ashley Lets NYC Take The Wheel When It Comes To Curl Care

"I love working out, whether that's Pilates with friends or strength training. If it's warm outside, I go for a run. Plus, I try to fit in at least 15 minutes in the sauna every day."
Fashion & style
Fashion & style
fromBustle
1 week ago

6 Designer Collabs Fashion Editors Can't Wait To Get Their Hands On

Designer collaborations with mass retailers provide accessible fashion at lower price points, allowing consumers to own high-end pieces.
Fashion & style
fromwww.marketingdive.com
1 week ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
#reddit
Marketing tech
fromDigiday
1 month ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 month ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 month ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 month ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing
fromWWD
2 weeks ago

AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

AX Beauty brands appoints Noelle Cantarano as its first chief marketing officer to enhance brand strategy and growth.
fromBustle
1 week ago

Cardi B Reveals Why She Hasn't Been On Instagram Live Lately

My sh*t was chopped suey. There was the at-home bleaching in my early 20s, then the breakage, and finally returning to the recipes I grew up with.
Fashion & style
Silicon Valley food
fromElite Traveler
1 month ago

Meet the Fashion Model Who'd Rather Be Mixing Drinks

Model-turned-entrepreneur Scott builds Goldenbird, a ready-to-drink cocktail brand, leveraging a lifelong obsession with foraging and flavor development rooted in childhood resourcefulness.
Fashion & style
fromBustle
1 week ago

I Thought "Day-To-Night Makeup" Was A Grown-Up Requirement

Day-to-night makeup rituals from the early 2000s are largely absent in modern adult life, replaced by a preference for natural looks.
Privacy technologies
fromWIRED
1 month ago

'100 Video Calls Per Day': Models Are Applying to Be the Face of AI Scams

Scam compounds in Cambodia recruit young women through fake AI modeling jobs offering high salaries while using passport confiscation and restrictive working conditions to control victims.
#sports-marketing-partnership
Women
fromDigiday
1 month ago

Sephora announces partnership with F1 Academy

Sephora partners with F1 Academy as official beauty retail partner, sponsoring a car and hosting beauty bars at races to reach young female audiences globally.
Women
fromDigiday
1 month ago

Sephora announces partnership with F1 Academy

Sephora partners with F1 Academy as official beauty retail partner, sponsoring a car and hosting beauty bars at races to reach young female audiences globally.
fromLondon Business News | Londonlovesbusiness.com
1 month ago

How fashion weeks forge brand identity - London Business News | Londonlovesbusiness.com

Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
London startup
Fashion & style
fromwww.theguardian.com
2 weeks ago

The best mascaras for longer, fuller and fluttery lashes: 12 favourites worn and rated by our beauty expert

Mascara is the most transformative makeup item, enhancing lashes to make eyes appear bigger and brighter.
fromBustle
2 weeks ago

M.A.C Cosmetics' Latest Launch Is The Cushiony Lip Oil Of Our Dreams

M.A.C's new Lipglass Cushion High-Pigment Lip Oil is a modern take on the classic Lipglass, offering high shine and intense color payoff.
Fashion & style
Travel
fromCN Traveller
2 months ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
#gen-z-marketing
Fashion & style
fromwww.theguardian.com
3 weeks ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
fromWWD
2 months ago

As AI Agents Take Over Search, Fashion Brands Need to Rethink Storytelling and IP

With the slow death of the search bar, brands can no longer rely on SEO to help how they rank on a search results page, as every interaction, from discovery to purchase, is increasingly filtered through algorithms, making brand story a strategic asset. The shift reflects "a generational change" in consumer behavior, said John Harmon, senior retail and tech analyst at Coresight Research.
E-Commerce
E-Commerce
fromPractical Ecommerce
1 month ago

From Teacher to Fashion Brand Founder

Nasrin Jafari transformed from a middle school teacher with no ecommerce experience into the founder of Mixed, a successful direct-to-consumer fashion brand, by starting with handmade face masks during the pandemic.
Fashion & style
fromBustle
1 month ago

10 Avant-Garde Makeup Artists Redefining What Glam Can Look Like

Makeup has shifted from minimalist, flattering aesthetics toward bold, expressive, and experimental looks driven by creative self-expression rather than conventional beauty standards.
fromenglish.elpais.com
2 months ago

What is media impact value, the algorithm the fashion industry is fixated on

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.
Marketing tech
fromThe Nation
2 months ago

"Going Natural" in the Age of Facial Optimization

I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.
Social media marketing
Marketing
fromThedrum
2 months ago

Best Marketing and Advertising Campaign for Beauty

European Wax Center repositioned waxing as 'revealing beautiful skin' through movement marketing, driving awareness, credibility, and measurable franchise sales growth.
Marketing
fromWWD
2 months ago

Front Row Acquires Marketing Agency Socium Media

Front Row acquired Socium Media and will merge it into Front Row by end of 2026 to boost paid social, SEO, GEO and e-commerce growth.
Fashion & style
fromBustle
1 month ago

Red Blush, "Birkin Bangs," & More Standout Beauty Trends From Paris Fashion Week

Paris Fashion Week Fall/Winter 2026 showcased a balance between polished tailoring and effortless beauty, with trends including windswept blush, minimalist low chignons, playful face tape, metallic lips, and smoky eyes.
Fashion & style
fromBustle
2 months ago

10 Valentine's Day Makeup Ideas That Are Both Modern & Romantic

Let color palettes guide whether to coordinate outfit and makeup, favoring mood- and character-driven looks over literal Valentine's novelty motifs.
fromBustle
2 months ago

Rom-Com Flush, Grunge Eyeliner, & More Major Beauty Trends From NYFW

Take, for instance, the grunge-y eyeliner at both Marc Jacobs and Ashlyn, where dramatic black waterlines added '90s-inspired edge. Or the voluminous hairstyles at Collina Strada and Ralph Lauren, both of which embraced the "undone" beauty movement. Many runways have also leaned into a lived-in look for hair and glam - a welcome aesthetic for cool girls and makeup novices alike.
Fashion & style
Fashion & style
fromThe Business of Fashion
2 months ago

Why Fashion Needs to Stop Sleeping on YouTube

Long-form, authentic YouTube content can build community, drive sales, and become a competitive marketing advantage for fashion brands willing to invest in original video.
Fashion & style
fromBustle
2 months ago

Pastel Eyes, "Tired Girl" Glam, & More Spring Makeup Trends From Ngozi Edeme

Makeup in 2025 favored bold, blushed, glittery, playful glam led by Ngozi Esther Edeme, emphasizing high-saturation color and frosted highlight.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
#nyfw
fromNew York Post
2 months ago
Fashion & style

Exclusive | NYFW models are forking out upwards of $2K on beauty treatments, luxe workouts before runway shows: 'It's constant upkeep'

fromNew York Post
2 months ago
Fashion & style

Exclusive | NYFW models are forking out upwards of $2K on beauty treatments, luxe workouts before runway shows: 'It's constant upkeep'

fromBustle
2 months ago

"Baby Deer Makeup" Is Where Doe Eyes & Siren Eyes Finally Meet

Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.
Fashion & style
fromThe Business of Fashion
2 months ago

The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement

Last year, traditional luxury brands struggled to keep the attention of aspirational shoppers, and it was their lower-priced counterparts that swooped in to fill the gap. The formerly squeezed middle of the market - sitting below pure luxury labels but above mass-market brands - was able to capitalise on luxury's ever-growing prices and perceived lack of innovation. Tightening consumer budgets also played a part.
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