#mass appeal

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#mass-appeal
Digiday
4 months ago
Marketing

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them

Many brands chose celebrities over creators for Super Bowl ads.
Celebrities appeal to a broad mass audience, while creators may only reach niche communities. [ more ]
IndieWire
1 week ago
Writing

'Inside Out 2' Review: All Brains and No Heart, This Disappointing Sequel Proves Pixar Learned All the Wrong Lessons from Its Pandemic Years

Pixar is shifting from personal, original stories to high-concept sequels to regain mass appeal. [ more ]
Digiday
4 months ago
Marketing

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them

Many brands chose celebrities over creators for Super Bowl ads.
Celebrities appeal to a broad mass audience, while creators may only reach niche communities. [ more ]
IndieWire
1 week ago
Writing

'Inside Out 2' Review: All Brains and No Heart, This Disappointing Sequel Proves Pixar Learned All the Wrong Lessons from Its Pandemic Years

Pixar is shifting from personal, original stories to high-concept sequels to regain mass appeal. [ more ]
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Mediapost
7 months ago
Marketing

Why All Marketing Should Be Niche

Mass appeal is becoming harder in today's polarized society, and brands that fail at it face financial consequences.
Digital media has replaced mass media, with niche channels catering to smaller audiences.
Challenger brands have a massive opportunity to focus on smaller communities and cultivate long-term partnerships. [ more ]
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