#marketing-strategi

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Hubspot
4 months ago
Marketing

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Maintaining an active social media presence is essential for brands.
Different social media channels require different strategies and approaches. [ more ]
#chief-marketing-offic
www.housingwire.com
8 months ago
Marketing

Rocket Companies hires former Airbnb, Coca-Cola executive as its first-ever CMO

Rocket Companies has appointed Jonathan Mildenhall as its first-ever chief marketing officer, responsible for the marketing and communications teams for all brands under the company's umbrella.
Mildenhall is a veteran with more than three decades of experience in promoting large brands, having previously served as the first CMO of Airbnb and led Coca-Cola's marketing as VP of global advertising strategy and content excellence. [ more ]
Forbes
9 months ago
Marketing

Council Post: The Strategic Arsenal Every Chief Marketing Officer Needs In 2024

Heading into 2024, chief marketing officers need a strategic arsenal of tools to navigate the rapidly evolving marketing landscape.
First-party data, adaptability, artificial intelligence, and extended reality are key components of a successful marketing toolkit in 2024. [ more ]
www.housingwire.com
8 months ago
Marketing

Rocket Companies hires former Airbnb, Coca-Cola executive as its first-ever CMO

Rocket Companies has appointed Jonathan Mildenhall as its first-ever chief marketing officer, responsible for the marketing and communications teams for all brands under the company's umbrella.
Mildenhall is a veteran with more than three decades of experience in promoting large brands, having previously served as the first CMO of Airbnb and led Coca-Cola's marketing as VP of global advertising strategy and content excellence. [ more ]
Forbes
9 months ago
Marketing

Council Post: The Strategic Arsenal Every Chief Marketing Officer Needs In 2024

Heading into 2024, chief marketing officers need a strategic arsenal of tools to navigate the rapidly evolving marketing landscape.
First-party data, adaptability, artificial intelligence, and extended reality are key components of a successful marketing toolkit in 2024. [ more ]
morechief-marketing-offic
Social Media Today
8 months ago
Marketing

TikTok Launches 2024 Marketing Calendar to Assist in Your Planning

TikTok has published a content planning guide for 2024
The guide focuses on how to make the most of specific events [ more ]
Flipboard
8 months ago
Business intelligence

Every important tips you should know for starting a new business

Starting a new successful business
Tips for growing your business and brand [ more ]
The Drum
8 months ago
Marketing

Top 5 predictions for DOOH in 2024

DOOH will become more mature and dynamic in 2024.
Omnichannel integration will play a crucial role in DOOH advertising. [ more ]
www.cbc.ca
8 months ago
Canada news

Stellantis is re-evaluating North American auto show participation amid 'challenging' market | CBC News

Stellantis, the parent company of Chrysler, will evaluate its participation in North American auto shows on a case-by-case basis.
The decision is driven by the company's focus on preserving business fundamentals and optimizing marketing strategies. [ more ]
The Drum
8 months ago
Marketing

Yeti CMO on how he'll never cede control to 'the whims of influencers and celebs'

Yeti, the outdoor brand, focuses on partnering with interesting personalities embedded in the communities it supports instead of relying on influencers or celebrities for promotion.
The brand is cautious about pandering to trends and believes in maintaining control over the narrative of its brand to avoid damaging its long-term identity. [ more ]
Forbes
8 months ago
Marketing

The Most Relevant Brands According To Prophet Study

Prophet surveyed 11,500 U.S. consumers to determine the most relevant brands
Brands that are relevant to consumers either connect with their head or their heart [ more ]
ajc
9 months ago
Marketing

Hospitality industry expanding beyond rating systems in TikTok age

The hospitality industry is shifting towards using influencers and non-traditional marketing strategies to reach a broader audience.
Hotel and restaurant operators are focusing on finding the right influencers and brands to align with for maximum impact on their business. [ more ]
Entrepreneur
9 months ago
Podcast

How to Promote Your Book Through Podcast Interviews and Guest Posts | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.
...
Getting the word out about your new book requires creativity and persistence.
Cryptopolitan
9 months ago
Artificial intelligence

Leveraging AI for Effective Marketing: 3 Practical Tips for Success

In today's fiercely competitive business landscape, the integration of Artificial Intelligence (AI) into marketing strategies has emerged as a pivotal game-changer.
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