#marketing-spending

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Marketing Wars: Booking vs. Expedia - Who Spends Smarter?

Expedia and Booking allocate nearly $13 billion to marketing, indicating its critical role in their operations.
Expedia is investing more in marketing but with less efficiency compared to Booking.
Booking is focused on improving marketing ROI by trimming ineffective spending channels.

The Recession That Wasn't Spawned a Host of Marketing Mistakes

Fears of a recession led companies to cut marketing spending and digital innovation.
Consumers were spending on various goods, contradicting the fear of a recession.
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