Revolving Door Agency Moves: Buddy Media Group, Milk Agency, MoreThe marketing landscape is evolving with significant account wins and strategic acquisitions aimed at enhancing brand strategies and client services.
Hyve Group buys the Possible conference, and will add a meeting element to it in the futurePossible, a marketing conference, was acquired by Hyve Group for around $40 million. MMA remains a content partner, maintaining the event's focus on marketing, tech, and media.