#mark-fischbach
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fromwww.independent.co.uk
1 month agoThe YouTuber who tried to get away with murder by live streaming' Grand Theft Auto
At the precise time of the murder, McCullagh, known online as 'votesaxon07', appeared to be drinking alcohol and livestreaming himself playing computer games to an online audience.
UK news
Video games
fromwww.theguardian.com
1 month agoIn the killer world of online gaming, there are no hits any more just survivors
Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Marketing
fromForbes
1 month agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromThe Atlantic
2 months agoThe YouTuber Who Paid His Own Way Into Hollywood
At the box office earlier this month, four out of the five top-grossing movies were not from big companies. There was Solo Mio, an inspirational romantic drama starring Kevin James from the faith-based distributor Angel Studios; a filmed concert from the K-pop group Stray Kids; and a French adaptation of Dracula from the director Luc Besson that had already made big money overseas.
Film
Marketing
fromFast Company
1 month agoAI will power Fandom from spectator to co-star
Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Social media marketing
fromwww.cnn.com
1 month agoGen Z's fan edits are a staple of internet culture. Movie studios are finally buying in | CNN Business
Movie studios hire fan editors to create viral content targeting Gen Z and millennials, with platforms like HBO, Netflix, and Lionsgate leveraging fan edits for marketing and franchise revival.
fromHoodline
1 month agoFrisco's GameSquare Snaps Up TubeBuddy in High-Stakes Creator Play
GameSquare, TubeBuddy's sellers and related entities signed an asset purchase agreement effective Feb. 20, 2026, and the company issued the 5,000,000 Series A-2 Convertible Preferred shares as consideration. The filing states that GameSquare must file a preliminary proxy by April 30 and hold a shareholder meeting within 120 days to authorize enough common stock to allow conversion.
Startup companies
fromKotaku
1 month agoMarkiplier Calls Out Hollywood After Iron Lung Becomes Horror Hit
At least a lot of Hollywood was willfully ignoring the potential of YouTubers here. There is that level of respect that I just haven't met yet. People have made movies before, just that it would be 'woefully unwise' to tackle writing, directing, acting and editing a movie myself.
Video games
Marketing
fromGamesBeat
2 months agoCreators and developer studios are approaching the business of UGC in very different ways
Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
fromBusiness Insider
2 months ago3 key factors that helped Dhar Mann build a YouTube juggernaut around wholesomeness
Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube.
Social media marketing
fromHer Campus
1 month agoIs Social Media Creating Micro-Celebrities?
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Media industry
fromPoynter
1 month agoJournalist-turned-news content creator Chris Vazquez on building a career in the creator economy - Poynter
Chris Vazquez transitioned from broadcast journalism student to independent news content creator, blending journalism, media literacy, and entertainment while working as a MediaWise ambassador.
Video games
fromKotaku
1 month agoThis Guy Built One Piece's Marineford In Minecraft...In Hardcore
YouTuber stan616 spent 80 days building a One Piece Marineford recreation in Minecraft Hardcore mode using over a million blocks, requiring manual mining and crafting while managing constant mob threats and permanent death consequences.
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