The Hollywood Reporter
1 month agoU.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum
The U.S. advertising market is forecasted to grow by 9.2% to $369 billion in 2024, showing signs of improving health.
Factors contributing to the positive growth forecast include an improved macro-economic outlook, digital media momentum, and cyclical events impact. [ more ]