#long-tail

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AdExchanger
4 months ago
Marketing

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
AdExchanger
4 months ago
Marketing

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
morectv-advertising
AdExchanger
4 months ago
Marketing tech

Lucrative Long Tail: Why CTV Advertisers Should Think Beyond Premium Channels | AdExchanger

Advertisers are missing out on opportunities by limiting exposure to premium inventory only and ignoring smaller, long-tail CTV players.
Heavyweights like Disney+ and Netflix are driving up competition and costs for CTV ads, creating an opportunity for brands to explore the less crowded long tail of CTV. [ more ]
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