Media industryfromNieman Lab4 days agoLong-form video is the next big thing for young audiencesYoung audiences consume both short-form and increasing long-form video and podcast content, indicating a rising appetite for long-form news formats.
Social media marketingfromThe Drum6 days agoWho should take advantage of IGTV first?IGTV can challenge YouTube by offering one-hour vertical videos and a potentially more curated, brand-safe platform that appeals to advertisers concerned about YouTube's safety issues.