#long-form-video
#long-form-video

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The Return to Long-Form: Why YouTube Is Winning Back Brands

Brands are shifting from short-form virality to long-form creator content, using YouTube’s scale to reduce reliance on algorithmic reach.

Marketing

fromThedrum

3 months ago

Let's think about video

Brands must prioritize short-form video optimized for social platforms while retaining long-form content for deeper informational purposes and maximizing assets across channels.

fromYahoo Life

4 months ago

10 Of The Most Popular YouTube Cooking Channels

When it comes to cooking shows in the Internet age, no platform has been as big for creators and chefs alike as YouTube. TikTok and Instagram might be the place to go for short-form clips, but YouTube offers viewers something more, and something deeper, with longer videos that both showcase food and demonstrate how it's made from start to finish.

Cooking

Media industry

fromNieman Lab

5 months ago

Long-form video is the next big thing for young audiences

Young audiences consume both short-form and increasing long-form video and podcast content, indicating a rising appetite for long-form news formats.

Social media marketing

fromThe Drum

5 months ago

Who should take advantage of IGTV first?

IGTV can challenge YouTube by offering one-hour vertical videos and a potentially more curated, brand-safe platform that appeals to advertisers concerned about YouTube's safety issues.