Here's the good news: writing isn't a talent. It's a skill. And skills respond to the same cure as every other skill: reps. Not glamorous reps. Not the kind that gets applause. The kind you do in small rooms, when no one is watching, when you're a little uncomfortable, when you want to quit halfway through because the sentence you just wrote feels like wet cardboard. That's the work.
A year or so ago, most legal departments were still testing. AI pilots. Workflow trials. Small process experiments. Everyone was learning cautiously. The stakes were relatively low, and the work was labeled "innovation," which made imperfection forgivable. Then something shifted. Those same pilots became part of day-to-day delivery, and the business started relying on them. Sometimes intentionally, because early results looked good.
They don't drive it. They don't manage it. They don't control it. They let it control them. And then one day, they look up and realize discovery closed last week, the client is asking why nobody has taken the key depo, the adjuster wants a status report "by the end of the day," and the partner is asking the question that makes your stomach drop: "Where are we on this file?"