Marketing
fromForbes
2 weeks agoHow To Build A CEO's Personal Brand To Elevate The Company
A CEO's visible, authentic personal brand strengthens corporate trust, attracts talent, and drives growth through real-time, accessible engagement.
When PayPal recently posted a job opening for head of CEO content, it signaled more than a new hire. It marked a shift in how companies are thinking about leadership visibility. The role, which blends strategic communications, personal brand development, and thought leadership, reflects a growing recognition that the CEO's voice is not just a corporate asset, it is a leadership imperative.