#leaderboard-and-metrics

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#gaming
Video games
fromThedrum
23 hours ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromThedrum
23 hours ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Gadgets
fromGSMArena.com
23 hours ago

GameBench releases its free FPS Monitor app to let you monitor professional-grade performance metrics on your device

GameBench FPS Monitor is a free app for real-time gaming performance monitoring on Android devices running Android 11 or later.
#openai
Marketing tech
fromDigiday
4 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
1 day ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromDigiday
4 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
1 day ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
fromKotaku
10 hours ago

Steam Adding 30-Day Lowest Price Feature, According To Leak

Dataminers found code referencing 'Price History' and '30-Day Low,' suggesting Valve plans to implement a feature showing a game's lowest recent price, helping users avoid overpaying.
Games
Online marketing
fromInc
12 hours ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Music
fromAV Club
9 hours ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Los Angeles Rams
fromESPN.com
1 day ago

UFL Week 3 Power Rankings 2026: How all eight teams stack up

Dallas Renegades and Orlando Storm lead the UFL with 3-0 records, showcasing strong performances and standout players.
Boston Bruins
fromBleacher Nation
16 hours ago

META: Our New Mock Draft Simulator Is Live! Plus Other News - Bleacher Nation

Bleacher Nation launched a free, ad-free Mock Draft Simulator for NFL, NHL, and NBA, enhancing user experience with live updates and customizable settings.
Online learning
fromeLearning Industry
23 hours ago

What Is Immersive Learning In Corporate Training? Examples, Benefits, And Strategies

Immersive learning enhances corporate training by providing realistic, interactive experiences that improve engagement and on-the-job performance.
#marketing
Marketing
fromMarTech
1 day ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
3 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
1 day ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
3 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
UX design
fromMedium
1 day ago

How to turn your competitor's worst reviews into your strongest design argument

Convincing stakeholders requires better evidence, often sourced from competitive research, rather than just better arguments.
#social-media
Media industry
fromNieman Lab
1 day ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Media industry
fromNieman Lab
1 day ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Poker
fromKotaku
1 day ago

GameStop Is Taking Pokemon Card Gambling To The Masses

GameStop will launch its digital Power Packs program for trading cards to the general public on April 15, 2026.
#youtube
Social media marketing
fromTechCrunch
1 day ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromTech Times
1 day ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Online marketing
fromgizmodo.com
1 day ago

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.
Social media marketing
fromTechCrunch
1 day ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Online marketing
fromTech Times
1 day ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Online marketing
fromgizmodo.com
1 day ago

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.
Artificial intelligence
fromSocial Media Examiner
1 day ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Toronto
fromESPN.com
2 days ago

Answering some big questions for the rest of the golf season

Rory McIlroy won the 90th Masters, marking his second consecutive victory and raising questions about his future performance in major tournaments.
#qr-codes
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Growth hacking
fromThe Drum
2 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Graphic design
fromKotaku
1 day ago

Nvidia Says Pragmata Looks 'Improved' With Path Tracing, Is Wrong

Big tech's attempts to enhance art often result in visuals lacking depth and artistic intent, leading to poor comparisons and washed-out images.
Exercise
fromBusiness Matters
3 days ago

Why Every Fitness-Related Business Needs a Fitness App

The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.
Soccer (FIFA)
fromwww.bbc.com
1 day ago

Three points off top, so why is Sutton ruling Celtic out?

Celtic's performance raises doubts about their ability to win the league despite recent victories.
Chicago Cubs
fromBleacher Nation
2 days ago

What Sports are Available in DFS Pick'em Contests? - Bleacher Nation

DFS pick'em platforms offer extensive coverage across various sports, with major leagues like NFL, NBA, MLB, and NHL being the most prominent.
Atlanta Braves
fromBattery Power
2 days ago

What heuristic should the Braves use for ABS challenges?

The Braves have started the season strong, leading in several metrics despite struggles with the ABS challenge system.
LA Clippers
fromDefector
2 days ago

And Now It Is Time To Forget The NBA's Regular Season | Defector

The NBA's grueling preseason is over, revealing a season marked by poor performance and tanking among several teams.
Washington Wizards
fromESPN.com
3 days ago

Top 10 tips to play and win ESPN fantasy women's basketball like the pros

ESPN Fantasy Women's Basketball returns with significant changes due to a new collective bargaining agreement affecting player movement and draft strategies.
from24/7 Wall St.
2 days ago

Peloton Can't Ever Recover

Peloton's stock traded at a magical $125 in mid-2021, when people were trapped in their homes and wanted the exercise experience they had in the gym. By October 2022, the stock dropped to $7. It was down to $4 shortly after that, and has not improved by much more than a dime.
Business
Washington Capitals
fromRMNB
3 days ago

Capitals playoff scenarios with 1 game left: Here are their only paths to the postseason

The Washington Capitals secured a crucial 3-0 victory against the Pittsburgh Penguins, keeping their playoff hopes alive in the Metropolitan Division.
Venture
from24/7 Wall St.
5 days ago

Cantor Initiates Skillz With Overweight: Can the Mobile Gaming Platform Finally Stage a Comeback?

Skillz shows signs of stabilization with Q4 2025 revenue growth, despite a challenging year for investors.
Boston Bruins
fromNBC Sports Boston
1 day ago

Bruins playoff scenarios: Seeding update, most likely first-round opponents

The Boston Bruins are in the first wild card position and need a win to secure it for the playoffs.
#retail-media
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
fromwww.socialmediatoday.com
1 day ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
Growth hacking
fromeLearning Industry
1 day ago

What Start-Up Marketing Teaches L&D Teams About Measuring Training ROI

L&D teams must adopt marketing-style measurement metrics to effectively assess training impact on behavior and performance.
Media industry
fromInc
1 day ago

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.
Washington Capitals
fromRMNB
3 days ago

Dominating against the Penguins' substitution squad: numbers for the morning after

The Capitals secured a 6-3 victory against the Penguins' B-Team, showcasing dominant performance and notable player milestones.
Business intelligence
fromFairbanks Daily News-Miner
5 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Marketing tech
fromDigiday
4 hours ago

Agencies compete for SEO talent as client demand for zero-click expertise surges

Organic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
Soccer (FIFA)
fromESPN.com
6 days ago

Why missing Champions League can boost Premier League teams: What data shows

Finishing in the top four is crucial for Arsenal's financial future and competitive viability, despite lacking immediate silverware.
Video games
fromKotaku
10 hours ago

Players Use Epic For Freebies But Then Just Go Back To Steam

Epic Games Store is popular for free games but struggles to compete with Steam and faces criticism for rushed projects.
Games
fromKotaku
1 day ago

The Week In Game Releases: Pragmata, Windrose, And More

Two lesser-known game releases this week are Regions of Ruin: Runegate and Windrose, both generating interest among gamers.
fromThedrum
1 day ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing
fromMarTech
1 day ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromInc
14 hours ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Artificial intelligence
fromFortune
6 days ago

Meta just killed a dashboard that let employees compete to be the company's No. 1 AI token user | Fortune

Meta employees created a leaderboard tracking AI token usage, promoting productivity measurement, but it was taken down due to external data sharing concerns.
Video games
fromGamesBeat
1 day ago

Roblox is turning its product roadmap into advertising inventory

Roblox launched a Makeup feature allowing creators to sell avatar items, collaborating with e.l.f. Beauty for sponsored content and in-game experiences.
Online learning
fromeLearning Industry
6 days ago

What Is Real Interactivity In eLearning? (And Why Clicks Don't Count)

Real interactivity in learning requires decision-making and consequences, not just reactive actions like clicking or revealing content.
Online marketing
fromAdExchanger
2 days ago

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.
fromwww.bbc.com
2 weeks ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
fromTechCrunch
3 days ago

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.
Social media marketing
Marketing tech
fromExchangewire
23 hours ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
Artificial intelligence
fromArs Technica
5 days ago

What leaked "SteamGPT" files could mean for the PC gaming platform's use of AI

Valve is integrating AI tools, named SteamGPT, to enhance internal evaluations of in-game incidents and analyze suspicious accounts.
fromEngadget
5 days ago

Google has reportedly started to add Polymarket data to News results

Bets tend to appear in the 'For you' section of Google News, which is supposed to be tailored to a person's particular interests. Futurism notes that the platform actually placed a Polymarket bet as the top news result when inquiring about the price of Bitcoin.
Media industry
#seo
Online marketing
fromInc
1 day ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromThedrum
1 day ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Online marketing
fromInc
1 day ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromThedrum
1 day ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Video games
fromKotaku
3 days ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
Games
fromwww.theguardian.com
2 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Marketing tech
fromForbes
1 day ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Video games
fromKotaku
6 days ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Marketing tech
fromHubspot
1 day ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Marketing tech
fromThe Motley Fool
1 day ago

Alphabet vs. Meta Platforms: Which Digital Advertising Giant Is the Better Buy? | The Motley Fool

Alphabet is diversifying and exploring long-term growth, while Meta's ad business is growing faster despite its AI challenges.
Poker
fromBusiness Matters
1 month ago

How Crash-Style Gaming Platforms Are Driving Digital Revenue

Crash-style games generate substantial revenue through rapid game cycles, minimal operating costs, and high player engagement driven by simple mechanics and fast-paced gameplay.
Video games
fromKotaku
1 week ago

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.
Marketing tech
fromThe Hollywood Reporter
1 day ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromExchangewire
1 day ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromAdExchanger
1 day ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromExchangewire
5 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing tech
fromExchangewire
6 days ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
Video games
fromwww.theguardian.com
3 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
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