#lara

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E-Commerce
fromWWD
6 hours ago

Sneaker and Heel Emojis Are Fueling the Rise of 'Vibe Shopping'

Emojis are increasingly used in e-commerce searches, reflecting a shift towards more expressive and emotional shopping behaviors.
Exercise
fromBustle
5 hours ago

The Viral "Model Stretch" Is The Runway-Approved Way To Fix Your Posture

The 'model stretch' improves posture by targeting tight muscles, enhancing shoulder mobility, and providing relief.
Women
fromThedrum
10 hours ago

Influencer's Female Leaders: In Conversation With

The role of women in media has evolved, with significant increases in representation and leadership positions in recent years.
Fashion & style
fromBustle
12 hours ago

Hailey Bieber's Coachella Mani Confirmed "Bubble Nails" Are About To Pop Off

Bubble nails are a versatile trend featuring raised dots, offering a playful and dimensional look for manicures.
Marketing
fromwww.businessinsider.com
1 day ago

'Clipping' on social media makes me wonder what's real and what isn't

The internet is filled with undetectable fake content, making it increasingly difficult to identify authenticity.
Media industry
fromwww.independent.co.uk
1 day ago

TikTok content creators to benefit from new feature to help grow their businesses

The Independent provides essential journalism on critical issues, while a new Visa debit card enhances financial management for UK TikTok creators.
#tiktok
fromWWD
1 week ago
Social media marketing

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Social media marketing
fromWWD
1 week ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Relationships
fromBustle
1 day ago

TikTok's Viral "Rock & Star" Dating Theory Makes So Much Sense

The best relationships are formed between a rock and a star, providing balance and support.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
NYC startup
fromHer Campus
1 day ago

Everything You Need To Know About Reale Actives: Alix Earle's New Brand

Alix Earle launched her skincare brand Reale Actives, showcasing her influence and marketing skills.
Golden State Warriors
fromFast Company
1 day ago

Sports merch that's cute? It exists

Danielle Snyder Shorenstein created DannijoPro, a fanwear brand that merges fashion with sports fandom, after finding inspiration at a Golden State Warriors game.
Graphic design
fromAxios
3 days ago

"Digital fantasy"; AI hair, makeup put perfection further out of reach

AI-generated content creates unrealistic beauty standards and challenges for artists in the beauty industry.
Digital life
fromBustle
4 days ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
fromABC7 Los Angeles
5 days ago

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group intends to file for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas after reaching a restructuring agreement with creditors.
Television
fromAdvocate.com
6 days ago

As looksmaxxing rises, its biggest influencer lands in the hospital

Peters later wrote on X that the experience was 'brutal,' sharing that he had been using substances as a way to cope in social settings but acknowledged it was 'not a real solution.'
NYC LGBT
Fashion & style
fromQueerty
1 day ago

From the runway to OF, this men's fashion brand is serving lewks & lewds - Queerty

Louis Gabriel Nouchi's brand LGN combines sensual menswear with gender-fluid designs, recently launching an OF page to explore intimacy and desire.
Social media marketing
fromLindsey Gamble
3 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
Graphic design
fromForbes
3 days ago

Google Pixel And Highsnobiety Build A Talent Pipeline For Fashion

The Pixel Institute of Fashion and Technology aims to support emerging designers by integrating technology into sustainable business practices.
#american-eagle
Marketing
fromMacon Telegraph
5 days ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Fashion & style
fromwww.marketingdive.com
1 week ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
Marketing
fromMacon Telegraph
5 days ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Fashion & style
fromwww.marketingdive.com
1 week ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
NYC startup
fromWWD
6 days ago

How Spotlite is Rewriting the Rules of the Modeling Industry

Spotlite aims to revolutionize the modeling industry by promoting transparency and allowing models to set their own rates without heavy commissions.
Television
fromJezebel
6 days ago

Taylor Frankie Paul Will Not Face New Charges

Domestic violence allegations between Taylor Frankie Paul and Dakota Mortensen led to halted production and legal investigations, but no new charges were filed.
Fashion & style
fromFast Company
1 day ago

Gap is dropping a Victoria Beckham collab, bringing her discerning eye to denim

Gap is launching a Spring collection in partnership with Victoria Beckham, featuring 38 wardrobe staples available starting April 24, 2026.
#beauty-industry
Marketing
fromVogue
4 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
6 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
#ai-influencers
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
Fashion & style
fromThe Independent
2 days ago

Meet the AI influencers taking over Coachella and killing off the real thing

Aitana Lopez is an AI-generated influencer created by The Clueless, earning up to $10,000 monthly through brand deals.
NYC music
fromwww.theguardian.com
2 weeks ago

I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power

Zara Larsson's career is rapidly ascending, marked by chart-topping hits and a vibrant new album that redefines her pop persona.
Toronto startup
fromFortune
3 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
Marketing
fromHer Campus
5 days ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
#mac-cosmetics
London startup
fromwww.independent.co.uk
4 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
London startup
fromwww.independent.co.uk
4 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
Fashion & style
fromBustle
4 days ago

Gigi, Elsa, & Kendall Are Trading Ballet Flats For This "It" Shoe

Loafers are replacing ballet flats as the preferred shoe among supermodels, reflecting a shift towards a more masculine aesthetic in fashion.
Social media marketing
fromDigiday
6 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
#fashion
fromBustle
1 week ago
Fashion & style

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

Fashion & style
fromwww.nytimes.com
4 days ago

The Garments That Altered the History of Clothing

Chanel revolutionized women's fashion by introducing comfort and confidence through her designs, particularly the little black dress.
Fashion & style
fromElite Traveler
4 days ago

Tamu McPherson on Dressing for Joy and Traveling With Intention

Tamu McPherson blends fashion and activism, celebrating life through style while embracing her unique cultural background in Italy.
Fashion & style
fromwww.theguardian.com
4 days ago

The antidote to Brat' why pointelle is having a moment

Pointelle fabric is experiencing a resurgence in fashion, appearing in various styles and settings, reflecting both nostalgia and modern functionality.
Fashion & style
fromwww.theguardian.com
6 days ago

Jess Cartner-Morley on fashion: how to make sandwich dressing your style bread and butter

The sandwich rule simplifies outfit coordination by balancing colors and styles for quick, harmonious dressing.
Fashion & style
fromBustle
1 week ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

The unexpected red theory enhances outfits by adding pops of red, making them more interesting and stylish.
Fashion & style
fromwww.theguardian.com
4 days ago

Luxury to high street jeans: can you tell the difference?

Denim fashion is thriving, with luxury and affordable brands gaining popularity, highlighting differences in quality and sustainability.
Television
fromBustle
4 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
Fashion & style
fromBustle
5 days ago

Cerulean Who? Jennifer Lawrence Decided *This* Is Spring's Hottest Color Trend

Aquamarine shades are emerging as a new fashion trend, competing with iconic cerulean.
Fashion & style
fromBustle
6 days ago

6 Designer Collabs Fashion Editors Can't Wait To Get Their Hands On

Designer collaborations with mass retailers provide accessible fashion at lower price points, allowing consumers to own high-end pieces.
Fashion & style
fromwww.theguardian.com
6 days ago

The 45 stylist-approved spring fashion essentials for women, all under $200

Spring fashion revamp involves thoughtful choices, not impulsive buys, with a focus on layering and investing in wardrobe staples.
Social media marketing
fromForbes
3 weeks ago

Alix Earle Has Mastered Marketing. Now She Takes The Founder Seat

Alix Earle launches Reale Actives, a skincare brand, focusing on influencer marketing and smaller creators passionate about skincare.
Fashion & style
fromVogue
2 weeks ago

Are Haul Videos Making Fashion's Returns Problem Worse?

Creators oppose overconsumption but face unavoidable returns, prompting luxury retailers to implement strict return policies to combat fraud.
Music
fromBustle
2 months ago

Body Glitter, Thin Brows, Statement Lips - "Pop Star Glam" Is Officially Back

Sophia Sinot's glitter-heavy, candy-colored makeup for Zara Larsson revives CD-era pop aesthetics with playful, referential looks inspired by pop icons and drag culture.
Fashion & style
fromFast Company
2 weeks ago

What John Galliano going to Zara tells us about fashion-and everything else

Fashion is a leading indicator of economic shifts, exemplified by John Galliano's partnership with Zara, signaling a new era in value creation.
#creator-economy
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
fromenglish.elpais.com
2 months ago

What is media impact value, the algorithm the fashion industry is fixated on

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.
Marketing tech
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
Fashion & style
fromBustle
4 weeks ago

Elsa Hosk Embraced TikTok's Funky Activewear Trend In The Most Elsa Hosk Way

FashionTok is embracing playful activewear, with Elsa Hosk showcasing a luxe twist by wearing Chanel ballet flats instead of traditional gym attire.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Fashion & style
fromThe Business of Fashion
2 months ago

Why Fashion Needs to Stop Sleeping on YouTube

Long-form, authentic YouTube content can build community, drive sales, and become a competitive marketing advantage for fashion brands willing to invest in original video.
fromThe Business of Fashion
1 month ago

The Social Media Trap

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
fromBustle
2 months ago

There's A Version Of "Blythe Doll Makeup" For Every Skin, Hair, & Eye Color

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Fashion & style
Fashion & style
fromWWD
2 months ago

Tory Burch Takes First Prize in Social Engagement During NYFW, Fueled by TikTok Success

Tory Burch led NYFW social engagement with 3.6 million interactions, a 119% increase from last September, driven largely by TikTok momentum.
fromBustle
2 months ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
fromBustle
1 month ago

Teyana Taylor & More Chic Stars Repped Spring 2026's Hottest Trends In 'W' Mag

Teyana Taylor showcased the maximalist layering technique of piling unexpected pieces atop one another, as seen on the runways of Thom Browne and Loewe. Completely decked out in Hermès, the Straw actor wore a collared oat jacket with long, billowy sleeves, left completely open for a skin-baring twist. It was styled with a printed scarf that looped around the collar, evoking a makeshift vest.
Fashion & style
Fashion & style
fromwww.theguardian.com
3 months ago

Tell us: what are you wearing right now and why does it matter?

Clothing functions as powerful non-verbal communication, reflecting identity, occupation, and workplace needs while enabling personal expression.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Fashion & style
fromBustle
2 months ago

Millie Bobby Brown Wore A Bra, Micro Mini, & Controversial Shoe In 1 'Fit

Millie Bobby Brown modeled a citrine tenniscore athleisure set from Florence by Mills, pairing a bralette, mini skirt, zip hoodie, pointed-toe heels, and leg warmers.
fromIndependent
1 month ago

I tried 2026's hottest womenswear trend - and I've never had more compliments

Stylist and writer Orla Dempsey tried on some ties for a week, following a big fashion trend for 2026 and following in the footsteps of some famous faces
Fashion & style
fromBustle
2 months ago

"Baby Deer Makeup" Is Where Doe Eyes & Siren Eyes Finally Meet

Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.
Fashion & style
Fashion & style
fromBustle
2 months ago

Kylie Jenner's Bra-Forward 'Fit & 7 Other Buzzy Spring Fashion Trends

Spring 2026 fashion favors playful, statement-making trends: unexpected layering, belted silhouettes, pom-poms, safari and surfer-inspired styles, and creative, whimsical accessories.
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