I'm not much of a breakfast eater, Billy Bob Thornton's Tommy Norris says at the very top of Landman season 2. There's Kellogg's, General Mills, and whoever makes those shitty little waffles? (That's Eggos, which is also owned by Kellogg's, by the way.) Well, the people who tell us that breakfast is the most important meal of the day are the sons of bitches that make the stuff, says Thornton.