#kylie-cosmetics

#kylie-cosmetics

Ready to feel old? Kylie Cosmetics officially turns 10 next month. Back in 2015, an 18-year-old Kylie Jenner changed the beauty landscape forever when she launched her eponymous makeup brand. Now a 1.2 billion-dollar empire owner, the reality TV star harnessed the power of social media to introduce her iconic lip kits with a direct-to-consumer model. To celebrate her label's 10th anniversary, she launched a new campaign that recreated her most famous persona: King Kylie.