Marketing
fromThe Globe and Mail
21 hours agoAI-generated ads get attention, but is it the good kind?
Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
The internet is real life. And navigating life means navigating the internet. News now exists to summarize things that have already happened online. Music is being restructured by TikTok's 15-second clip format, the way radio once defined the verse-chorus arrangement.
You just have to immerse yourself in it. You should just constantly be building. That's what's going to give you the best chance of having the relevant skill set that is needed to make a difference in technology.
My cofounder and I officially founded West Tek Defense Corporation in August 2022. We were doing smart rifles for the military. It was complicated. (At one point, we were literally balancing redox equations for propellant in the ammo.) The physics background we both had helped a lot; essentially, everything we saw was something we'd encountered in a class or during personal research. We spent about three years on the entire process. Ultimately, we found out it wasn't going to work - mostly because of regulation.
Y Combinator CEO Garry Tan initially defended the choice on X. YC-backed Canadian startups that reincorporated in the US had twice the average valuation as those that didn't, he wrote. "There are lots of reasons to build great companies in Canada, and there are lots of great YC and non-YC startups that thrive and are making the Canadian tech scene great," he wrote a few hours later. "Where you are incorporated increases your access to capital. That's it."
AI has quietly unlocked some of the biggest opportunities I've seen in content and marketing. Inside enterprise, the shift is already happening. Massive budgets are moving into AI-driven writing, editing, and distribution - because results are measurable and speed matters more.
As the Director of CIBC's AI Applications Development team, you will lead a high-performing, full-stack team of AI engineers, developers, and QA specialists responsible for developing and supporting enterprise-grade AI solutions. In this leader-of-leaders role, you will provide technical leadership to ensure the successful design, development, and deployment of advanced AI applications across CIBC. You will oversee collaboration with other technology and business units to define solution architecture, integration contracts, and ensure seamless interaction between services, aligning with strategic business needs and technical standards.