Kona Founders Buy Back Kona BrandKona Bicycles founders repurchase brand from Kent Outdoors after struggles with consumer-direct sales and leadership turnover.
Some Thoughts About Kona BicyclesKona Bicycles' transition from creating long-term relationships to focusing on profit margins after leadership changes.Kona's appeal rooted in attainable, fun-to-ride bikes with unique designs and a community-focused approach.