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Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"

Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.

The Kleenex rebrand feels like it's always been there (in a good way)

Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.

Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"

Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.

The Kleenex rebrand feels like it's always been there (in a good way)

Kleenex's rebranding marks its 100th anniversary, emphasizing cohesive identity and lasting relevance in the tissue market.
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