#khelosports

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#womens-sports
fromLondon Business News | Londonlovesbusiness.com
1 day ago
Women

The new playbook: how AI is reshaping women's sport - London Business News | Londonlovesbusiness.com

Technology is transforming women's sports through AI, enabling athletes to enhance performance and visibility while bypassing traditional media.
fromwww.dw.com
2 months ago
Women

Women poised to take India sports to the next level

Rising female participation and visible role models are increasing India's competitiveness and success across a broad range of sports beyond cricket.
English Premier League
fromwww.bbc.com
1 day ago

Brentford to host World Sevens as Villa & Man Utd enter

Aston Villa and Manchester United will compete in the Women's World Sevens tournament in May 2025, hosted in England for the first time.
fromBrooklyn Paper
4 days ago

From court to community: How Brooklyn's Dreamers N Doers is changing the game for local youth * Brooklyn Paper

"I saw people who never knew each other [before] meet at the event and develop strong relationships. A lot of people came just to watch and be part of that community. That's when I knew this was special."
Brooklyn
#ipl
Los Angeles
fromLos Angeles Times
1 week ago

Prep talk: LA84 Foundation continues to be champion for youth sports

The LA84 Foundation has invested over $250 million in youth sports, emphasizing the importance of access and play equity.
#sports-marketing
fromDigiday
1 week ago
Marketing

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
fromDigiday
2 months ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Publicis created Influential Sports to combine creators, athletes, NIL talent and Epsilon data to deliver more relevant, data-driven sports marketing and audience reach.
Marketing
fromDigiday
1 week ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
fromDigiday
2 months ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

fromGamesBeat
2 weeks ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
fromwww.aljazeera.com
2 weeks ago

US investors bet big on Indian cricket with record billion-dollar IPL deals

No team in the Indian Premier League had ever sold for more than $1bn until a consortium backed by US businessmen agreed on Tuesday to buy the Rajasthan Royals in a deal valued at $1.63bn.
Venture
London politics
fromwww.bbc.com
2 weeks ago

'Kicked to the kerb' - is boxing failing its heroes?

Terry Spinks' fame masked a tragic decline into alcoholism and brain injury, highlighting the lack of care for retired boxers.
Marketing
fromDigiday
3 weeks ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Media industry
fromEntrepreneur
3 weeks ago

How One Entrepreneur Turned Pickleball Into a Media and Brand Empire

Celebrity trainers leverage social media and personal branding to become independent stars, generating revenue through brand partnerships, digital content, and live events rather than remaining behind-the-scenes figures.
Marketing tech
fromReadWrite
4 weeks ago

Entain extends Inspired deal adding virtual sports

Entain renewed its multi-year partnership with Inspired Entertainment to continue providing virtual sports content globally, with new enhanced products including Virtual Soccer with BetBuilder launching before the World Cup.
Poker
fromThe Nation
1 month ago

The Great Table Tennis Renaissance

Brooklyn Table Tennis Club hosts a weekly tournament where diverse players compete in a basement venue, reflecting table tennis's resurgence in American culture.
#2028-olympics
Women
fromQNS
4 weeks ago

Queens to host nine Olympic soccer games as part of LA28 - QNS

NYCFC's Etihad Park in Queens will host nine soccer matches during the 2028 Olympic Games, including group stage matches and a men's quarterfinal.
Women
fromQNS
4 weeks ago

Queens to host nine Olympic soccer games as part of LA28 - QNS

NYCFC's Etihad Park in Queens will host nine soccer matches during the 2028 Olympic Games, including group stage matches and a men's quarterfinal.
US news
fromwww.npr.org
1 month ago

At the Winter Paralympics, some athletes have found business opportunities

Paralympic athletes with disabilities design and manufacture custom prosthetics and specialized equipment tailored to their individual bodies and sport requirements.
fromwww.theguardian.com
1 month ago

The Spin | How a small town near Sao Paulo made Brazil a standard bearer for cricket's global growth

You walk down the street and you have people with English shirts, with Australian shirts, people with Test match names and numbers on their white polos. You walk around Pocos de Caldas, you feel like you're in a foreign country with how much cricket stuff is walking around.
World news
Online marketing
fromwww.socialmediatoday.com
1 month ago

Snapchat adds new tools to help brands tap into India's cricket season

Snapchat launched Cricket in a Snap advertising tools to help brands capitalize on cricket's growing popularity, now the most popular sport on the platform in India.
#t20-world-cup
World news
fromwww.dw.com
1 month ago

India news: India set for New Zealand clash in T20 final

India hosts T20 World Cup final against New Zealand while an Iranian warship docks in Kochi due to technical issues amid Middle East tensions.
World news
fromwww.dw.com
1 month ago

India news: India set for New Zealand clash in T20 final

India hosts T20 World Cup final against New Zealand while an Iranian warship docks in Kochi due to technical issues amid Middle East tensions.
fromLos Angeles Times
1 month ago

Prep talk: Your guide to state basketball and soccer championships in Sacramento

It's time for the CIF state championships in basketball and soccer (first time for soccer) in Sacramento on Friday and Saturday. Basketball will be played at Golden 1 Center. Soccer is at Natomas High.
Los Angeles Rams
Fundraising
fromBusiness Insider
1 month ago

KKR's $1.4 billion sports bet started with a decade-old relationship

KKR acquired Arctos Partners for $1.4 billion, building on a decade-long relationship with founder Ian Charles that began through a 2016 secondaries collaboration.
Women
fromwww.theguardian.com
1 month ago

The Hundred 2026: women's player auction live

A player auction system launches where franchises bid for women and men athletes across three tiers—hero, ranked, and nominated players—for six-week summer contracts.
Soccer (FIFA)
fromwww.theguardian.com
1 month ago

India's remarkable Women's Asian Cup chance boosted by cricket team across town | Mrinal Asija

India's women's football team lost 1-2 to Vietnam in their opening match despite strong performance, facing administrative failures including misfit kits sourced locally days before the tournament.
Canada news
fromwww.cbc.ca
1 month ago

CBC Sports reunites with Canadian Elite Basketball League, striking 5-year partnership | CBC Sports

CBC Sports and the Canadian Elite Basketball League announce a five-year partnership featuring championship broadcasts on CBC-TV and streaming on CBC Gem and YouTube.
fromwww.theguardian.com
1 month ago

India v New Zealand: T20 World Cup final live

This was supposed to be the site of India's coronation as 50-over world champions in November 2023. But on an awkward surface, later rated average by the International Cricket Council, their batters struggled and Australia beat them comfortably. Just 28 months later India return to play another World Cup final, in a different format, and seeking a very different outcome.
World news
fromIndependent
1 month ago

'The world of football and sports is sort of the Disneyland of drinking'

Leigh Steinberg has worked for five decades as a sports agent, particularly in the NFL and most notably with franchise quarterbacks. He doesn't need to do celebrity name-dropping; the evidence is all around him. On his shelf is a picture of him with Barack Obama. There's one of him with Julia Roberts on the set of Ocean's Eleven.
Los Angeles Rams
#t20-world-cup-2026
English Premier League
fromwww.aljazeera.com
1 month ago

India beat England to reach T20 World Cup final as Sanju stars again

India defeated England by 7 runs in the 2026 T20 World Cup semifinal, with Sanju Samson scoring 89 to help India post 253-6, while Jacob Bethell's century brought England close but fell short at 246-7.
English Premier League
fromwww.aljazeera.com
1 month ago

India beat England to reach T20 World Cup final as Sanju stars again

India defeated England by 7 runs in the 2026 T20 World Cup semifinal, with Sanju Samson scoring 89 to help India post 253-6, while Jacob Bethell's century brought England close but fell short at 246-7.
Miscellaneous
fromArchDaily
1 month ago

BDP, Cox Architecture, and Collage Design Unveil a Sports District Around the World's Largest Stadium in India

A 350-acre sports enclave in Ahmedabad integrates the world's largest stadium with international competition venues, public landscapes, and community facilities around a central green boulevard.
East Bay (California)
fromThe Oaklandside
1 month ago

Oakland sports calendar: A celebration for Alysa Liu; Roots and Falcons season openers

Oakland Ballers open tryouts provide pathways for aspiring baseball players to achieve professional dreams, with recent success stories including a Pioneer League starter and a Washington Nationals signee.
Women
fromwww.bbc.com
1 month ago

WSL 2 side to host promotion play-off in May

The WSL promotion play-off will be held on 23 May at the second-tier side's home, with the league expanding to 14 teams next season and the third-place WSL 2 team hosting the bottom WSL finisher.
fromArchDaily
2 months ago

The Shuttle Badminton Academy / Studio Archohm

The Dalmia-Gopichand Badminton Academy, or The Shuttle, is a testament to the potential of architecture to create opportunities for sports in the built environment. This, in turn, fosters the spirit of sportsmanship and community, thereby demonstrating how architecture can amplify the cultural and economic significance of sports. This project is imagined to exemplify the role of architecture in shaping a city's identity and aspirations.
Design
fromLondon On The Inside
2 months ago

Can Basketball Ever Break Into the British and London Mainstream?

The increase is being largely driven by the Gen Z population, as basketball is now the 6th most popular sport among the 18-24 year old demographic. Despite there being major continental competitions across Europe like the EuroLeague and EuroCup, basketball is a sleeping giant that is awakening in the UK. This movement is likely to cause a massive shift in the sport's associated betting markets as well, but the big question of whether basketball can break into the mainstream remains.
National Basketball Association
fromGadgets 360
2 months ago

Oakley Meta Glasses Now Available in India for Athletes

Oakley Meta Vanguard was launched in India on Tuesday. Aimed at athletes who engage in outdoor activities, the smart glasses arrive as a redesigned version of the Ray-Ban Meta Glases. They feature a centrally-placed 12-megapixel camera with support for 1080p video recording at 60 frames per second (fps). Like the Ray-Ban Meta, the Oakley Meta Vanguard have Meta AI integration, enabling users to listen to or speak with Meta AI or on calls.
Gadgets
Women
fromwww.theguardian.com
1 month ago

The Spin | Going for gold? Why China's female cricketers may benefit from Olympic aim

China prioritizes women's cricket as an elite sport pathway, providing superior resources, training, and international recognition compared to men's cricket, driven by state feminism and medal-maximization strategy.
#youth-sports
Exercise
fromwww.bbc.com
2 months ago

Hackney siblings shine in the BMX racing scene

Three Hackney siblings are rising BMX racers: Thomas will compete at the World Championships while Katie and Phoebe hold national titles.
San Francisco 49ers
fromSan Francisco Bay Times
1 month ago

Where Spectacle Meets Soul: A Month in Global Sport - San Francisco Bay Times

Sport functions both as entertainment spectacle and as a vehicle for revealing human connection, authenticity, and community impact across different athletic contexts.
fromwww.bbc.com
1 month ago

All you need to know about Netball Super League 2026

It's a bit of a no-brainer. We're women, we've all got different shapes and sizes. As a 20-year-old, wearing a dress would have been fine for me, but if you put me on court now I couldn't think of anything worse than wearing a netball dress. - Coach Tamsin Greenway on Mavericks' kit innovation
Miscellaneous
Science
fromGoogle Cloud x Team USA
1 month ago

Google Cloud x Team USA

Google Cloud AI and Gemini measure athletes' 3D pose and flight dynamics to quantify tricks and provide plain-language coaching insights and next-step recommendations.
London
fromwww.bbc.com
2 months ago

London Lions beat Newcastle Eagles to win Super League Trophy

London Lions beat Newcastle Eagles 74-68 to win the Super League Basketball Trophy, holding off a late comeback and claiming their second Trophy.
English Premier League
fromwww.theguardian.com
1 month ago

Strongman Samson takes India past West Indies to set up England semi-final

India advances to T20 World Cup semi-finals for the third consecutive tournament, defeating West Indies by five wickets with Sanju Samson scoring 97 not out.
National Football League
fromwww.dw.com
2 months ago

The fight for American football in Europe

A new, investor-backed pan-European American football league aims to build a sustainable, professionally governed competition to capture unmet growth across Europe.
San Francisco
fromwww.mercurynews.com
1 month ago

The future of football' was in the Bay Area last week. It wasn't the Super Bowl.

Flag football is rapidly expanding, showcased by numerous Super Bowl-week events, Olympic inclusion in 2028, and major increases in girls' high school participation.
UK news
fromwww.bbc.com
1 month ago

Lightning strike to deny Pulse another Super Cup

Loughborough Lightning defeated London Pulse 18-17 to win the Netball Super Cup, signaling strong form ahead of the Netball Super League season.
US politics
fromwww.mediaite.com
2 months ago

New Report Reveals Political Leanings of America's Pro Sports Leagues

U.S. pro athletes' party registrations vary by league and position: WNBA Democratic-majority, MLB Republican-majority, many NBA/NFL/NHL athletes registered independent.
Wellness
fromInsideHook
2 months ago

Are the Enhanced Games the Future of Sport or a Steroid "Clown Show"? We're About to Find Out.

Some elite swimmers openly admit or contemplate using performance-enhancing drugs while fellow athletes express concern about competitions where drug use is public.
US news
fromABC7 San Francisco
2 months ago

NFL athletes help students celebrate new sports field in East Palo Alto

A $5.5 million renovation delivered a regulation multi-sport Los Robles-Ronald McNair field in East Palo Alto, benefiting local youth and honoring former players.
fromThe Drum
2 months ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
National Basketball Association
fromwww.cnbc.com
1 month ago

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.
Gadgets
fromGadgets 360
2 months ago

Nvidia GeForce Now for India Hands-On: Built to Impress

Nvidia GeForce Now launches in India, offering cloud game streaming across many devices with free and paid tiers including Performance and Ultimate RTX options.
fromwww.theguardian.com
2 months ago

The Spin | India's dominance looms over faster and more furious T20 World Cup

If they come along more regularly even than British general elections to which Brenda produced her timeless reaction in 2017 they at least have more interesting results: the past five have had five different winners and the past three six different finalists. What's more, though not much time has passed since the last one ended with India beating South Africa in Barbados, it seems to have been long enough for the game to shift into a fresh and exhilarating new gear.
Miscellaneous
Marketing
fromTheWrap
2 months ago

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
fromwww.theguardian.com
2 months ago

Cricket, field and track: the Caribbean's sporting success is extraordinary so why does it feel like a missed opportunity? | Kenneth Mohammed

In nearly a century of men's World Cup football, only four Caribbean nations have ever qualified. This year, more finally will, but many of their supporters, especially Haitians, will be unable to travel to cheer them on, blocked by immigration rules that sit uneasily beside sport's language of unity. It is a dissonance capturing a deeper truth: Caribbean athletes are welcome on the global stage but Caribbean people less so.
Soccer (FIFA)
English Premier League
fromwww.bbc.com
1 month ago

Singapore to have Premier League streaming service

The Premier League will launch Premier League Plus, a Netflix-style streaming service in Singapore next season, allowing direct fan access to all 380 matches with plans for potential global expansion.
fromwww.dw.com
2 months ago

India's 2036 Olympic aspirations face tough scrutiny

The 2030 Commonwealth Games will be held in India, and the country is making strong efforts to host the 2036 Olympics, with the aim of giving more and more players greater opportunities to compete,
World news
Soccer (FIFA)
fromwww.aljazeera.com
2 months ago

Abhishek Sharma hospitalised; doubtful for India's match against Namibia

Abhishek Sharma has been hospitalised with a stomach infection and is likely to miss India's T20 World Cup match against Namibia.
Marketing
fromwww.npr.org
1 month ago

How do Olympians like Eileen Gu earn $23 million? Here are all the ways

Elite Winter Olympians convert medal success, telegenic appearance, social-media savvy, and cross-market appeal into lucrative sponsorship deals worth millions.
World news
fromwww.theguardian.com
2 months ago

Breakdown in cricket relations with Bangladesh rings alarm bells for India's Olympic bid

Bangladesh's withdrawal from the men's T20 World Cup raises IOC concern over politicisation of sport and may complicate India's 2036 Olympic bid.
Miscellaneous
fromJezebel
2 months ago

ICE Goons Preparing to Stalk Both the Super Bowl and the Olympics

ICE plans to deploy agents to the Milan-Cortina Winter Olympics and domestic events, prompting strong opposition from Italian officials and public authorities.
Soccer (FIFA)
fromConde Nast Traveler
2 months ago

The Biggest Reason to Travel This Year? Sports

Sports events are a major driver of global travel, fueling a $680 billion industry and motivating fans to travel internationally for both marquee and local fixtures.
Soccer (FIFA)
fromwww.theguardian.com
1 month ago

Winter Olympics thrills, FA Cup magic and the Six Nations follow with us

A busy sports weekend features FA Cup fourth-round matches, Winter Olympics day eight highlights (Odermatt, British skeleton), and T20 World Cup pressure on England.
World news
fromwww.bbc.com
2 months ago

MI London & Fire sign international stars for Hundred

MI London retain Rashid Khan and sign Nicholas Pooran; Welsh Fire sign Freya Kemp and Rachin Ravindra for the 2026 Hundred season.
fromwww.mercurynews.com
2 months ago

Vote now: Bay Area News Group boys athlete of the week

On to the nominees: D-Ari Bruce, Oakland basketball: Bruce scored a game-high 19 points and grabbed seven rebounds to lead Oakland to a 67-59 win over Oakland Tech. Oakland (15-5, 3-0) snapped a seven-game losing streak to Tech. Leon Dosias, Sacred Heart Cathedral soccer: Dosias scored the game-winning goal in SHC's 1-0 win over St. Francis. SHC is 7-5-1. Walter Galindo, Clayton Valley soccer: Galindo scored two goals to lead Clayton Valley to a 5-0 win over Foothill. Clayton Valley is 11-0-1.
Soccer (FIFA)
World news
fromwww.aljazeera.com
2 months ago

Pakistan Super League signs Bangladesh's Mustafizur after IPL controversy

Lahore Qalandars signed Bangladesh fast bowler Mustafizur Rahman for $230,000 amid his IPL removal and the ensuing T20 World Cup political dispute.
World news
fromwww.aljazeera.com
2 months ago

Bangladesh-India T20 World Cup dispute unresolved as ICC deadline looms

Bangladesh refuses to play T20 World Cup group matches in India, insisting on venue change to Sri Lanka due to player safety and political concerns.
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