Column: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris GetzUnique marketing campaigns can revolve around unconventional figures like announcers.Utilizing a distinctive and standout figure in marketing can draw attention to a sports organization.
Self-described White Sox 'homer' Ken Harrelson, who was always 'with the fans,' is cringing with them nowKen 'Hawk' Harrelson wishes to be remembered as baseball broadcasting's biggest homer, reflecting his enduring passion for the White Sox and fans.
Paul Sullivan: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris GetzMarketing campaigns can focus on individuals instead of star players or managers for unique appeal.Utilizing unique personalities in marketing can create buzz and differentiation in a crowded industry.
Column: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris GetzUnique marketing campaigns can revolve around unconventional figures like announcers.Utilizing a distinctive and standout figure in marketing can draw attention to a sports organization.
Self-described White Sox 'homer' Ken Harrelson, who was always 'with the fans,' is cringing with them nowKen 'Hawk' Harrelson wishes to be remembered as baseball broadcasting's biggest homer, reflecting his enduring passion for the White Sox and fans.
Paul Sullivan: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris GetzMarketing campaigns can focus on individuals instead of star players or managers for unique appeal.Utilizing unique personalities in marketing can create buzz and differentiation in a crowded industry.