#kelsey-taylor

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#fashion
fromVogue
3 weeks ago
Fashion & style

Who Won Fashion Month FW26 On Social Media?

The Fall/Winter fashion season saw a decline in earned media value but key players maintained significant influence.
Fashion & style
fromElite Traveler
16 hours ago

Tamu McPherson on Dressing for Joy and Traveling With Intention

Tamu McPherson blends fashion and activism, celebrating life through style while embracing her unique cultural background in Italy.
Fashion & style
fromwww.theguardian.com
2 days ago

Jess Cartner-Morley on fashion: how to make sandwich dressing your style bread and butter

The sandwich rule simplifies outfit coordination by balancing colors and styles for quick, harmonious dressing.
#american-eagle
Marketing
fromMacon Telegraph
1 day ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Fashion & style
fromwww.marketingdive.com
2 days ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
Marketing
fromMacon Telegraph
1 day ago

American Eagle and Sydney Sweeney Don't Need Liberals

American Eagle's new campaign with Sydney Sweeney embraces past controversy, suggesting that outrage does not always impact commercial success.
Fashion & style
fromwww.marketingdive.com
2 days ago

Inside American Eagle's latest bet on Sydney Sweeney for its summer campaign

American Eagle launches a new campaign featuring Sydney Sweeney to promote laid-back summer fashion and denim shorts, targeting Gen Z's desire for relaxation.
SF LGBT
fromWIRED
10 hours ago

The Influencers Normalizing Not Having Sex

Abstinence from sex is rising among both genders, with young women experiencing a significant increase in celibacy.
Digital life
fromBustle
1 hour ago

You Can Pry This Cheugy Millennial Habit From My Cold, Dead Hands

Millennials prefer making big purchases on larger screens due to trust issues with mobile devices.
#friendship
Social media marketing
fromBustle
1 hour ago

Inject Whimsy Into Your Friendships With The "First Follower Theory"

An audacious friend is essential for embracing whimsical ideas and creating exciting, supportive friendships.
Relationships
fromwww.theguardian.com
1 day ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
Social media marketing
fromBustle
1 hour ago

Inject Whimsy Into Your Friendships With The "First Follower Theory"

An audacious friend is essential for embracing whimsical ideas and creating exciting, supportive friendships.
Relationships
fromwww.theguardian.com
1 day ago

My friend keeps sending me unsettling social media videos. How do I tell her to stop? | Leading questions

Friendship dynamics can shift when communication preferences are not respected, leading to feelings of disconnect.
#creator-economy
Growth hacking
fromHubspot
7 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Growth hacking
fromHubspot
7 hours ago

8 Ways to Elevate Your Brand as a Creator or Entrepreneur (& Close the Pay Gap)

The global creator economy is projected to reach $1.18 trillion by 2032, significantly impacting minority creators and entrepreneurs.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Renovation
fromRemodelista
13 hours ago

House of Three: NYC's New Event Space and Creative Studio

Kelsie Hayes transformed her floral business into a creative event space, House of Three, after a successful career in fashion and pop-up events.
fromABC7 Los Angeles
1 day ago

QVC prepares for bankruptcy protection in the era of influencers, TikTok and Temu

QVC Group intends to file for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the Southern District of Texas after reaching a restructuring agreement with creditors.
Television
Exercise
fromBustle
23 hours ago

"Pinky Time" Is The Wellness Hack You Can Do From The Couch

A viral pinky exercise on TikTok claims to promote brain health and slow cognitive decline.
#youtube
Media industry
fromAdExchanger
16 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
16 hours ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Social media marketing
fromTechCrunch
3 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
fromAdvocate.com
2 days ago

As looksmaxxing rises, its biggest influencer lands in the hospital

Peters later wrote on X that the experience was 'brutal,' sharing that he had been using substances as a way to cope in social settings but acknowledged it was 'not a real solution.'
NYC LGBT
Coffee
fromwww.theguardian.com
1 day ago

Move over matcha: how ube cocktails and coffees are hitting the UK's sweet spot

Ube, a purple root vegetable, is becoming popular in the UK for its unique flavor and vibrant color in drinks and desserts.
NYC startup
fromWWD
2 days ago

How Spotlite is Rewriting the Rules of the Modeling Industry

Spotlite aims to revolutionize the modeling industry by promoting transparency and allowing models to set their own rates without heavy commissions.
Online learning
fromEntrepreneur
2 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#social-media
fromEngadget
2 days ago
Mental health

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

fromForbes
1 week ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Media industry
fromNieman Lab
3 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Mental health
fromEngadget
2 days ago

Most US teens say TikTok, Instagram and Snapchat aren't hurting (or helping) their mental health

Most teens report social media apps like Instagram, TikTok, and Snapchat do not harm their mental health, but some experience negative effects on sleep and productivity.
Online marketing
fromForbes
1 week ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Film
fromKotaku
6 days ago

New Faces of Death A Fun Stab At Grisly State Of Social Media

The proliferation of graphic content online, especially among children, highlights the disturbing impact of social media on society.
Media industry
fromNieman Lab
3 days ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Social media marketing
fromForbes
1 week ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Video games
fromThedrum
2 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Film
fromThe New Yorker
3 days ago

What Zendaya Leaves Unsaid

Zendaya's films often avoid focusing on race, raising questions about the impact on character development and emotional depth.
Pets
fromDoggodigest
3 days ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
Cocktails
fromBustle
2 days ago

TikTok's "Aperol Spritz" Nails Are Buzzing For Summer

Aperol spritz nails are a trendy manicure style featuring bright orange-toned red shades, perfect for spring and summer.
Women in technology
fromFast Company
3 days ago

Emma Grede says caring about money doesn't make you selfish

Women should openly discuss money and embrace being well compensated for meaningful work, challenging societal biases around wealth conversations.
NYC music
fromBustle
3 days ago

Simone Ashley Says She "Will Always Come Back" To 'Bridgerton'

Simone Ashley balances acting in The Devil Wears Prada 2 and her debut EP, Songs I Wrote in New York, while embracing her artistic journey.
#coachella
Silicon Valley food
fromInc
4 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
5 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Silicon Valley food
fromInc
4 days ago

Coachella Has Hit Peak Sponcon. The Internet is Not Having It

Coachella has transformed from a music festival into a commercialized event dominated by brand activations and influencer culture.
Marketing
fromThe Mirror US
5 days ago

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.
Law
fromDigiday
4 days ago

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.
fromWWD
1 day ago

Kory Marchisotto Appointed President of E.l.f. Brands

E.l.f. is built to meet the moment - every moment. When I joined E.l.f. seven years ago, a board member asked for my perspective. My answer was simple: 'all I see is opportunity.' Today, after 28 consecutive quarters of growth and record market share gains, E.l.f. continues to defy conventions and lead the industry.
Marketing
Fundraising
fromFast Company
1 week ago

Phoebe Gates and the contentious debate over fair pay for influencers

Expectations for budget management differ for founders based on their family wealth, as seen in the case of Phoebe Gates.
Television
fromForbes
2 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Music
fromAV Club
1 day ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Women in technology
fromFast Company
4 days ago

Lauren Sanchez Bezos's happiness routine is going viral for the wrong reasons

Lauren Sánchez Bezos promotes unapologetic happiness, but public reaction highlights a disconnect with broader labor issues and wealth disparity.
Silicon Valley food
fromwww.businessinsider.com
5 days ago

This TikTok vigilante is calling out what he says are obnoxious influencers and getting legal threats

Jay became a prominent influencer critic after mocking entitled influencers, helping to grow his family's snack brand on TikTok.
fromVulture
5 days ago

Addison Rae and Maddie Ziegler Channel Fire and Ice at Coachella

Addison Rae invited Maddie Ziegler to dance during her Coachella performance of 'Aquamarine,' creating a striking visual contrast with Rae in red latex and Ziegler in ribbon white.
NYC music
Renovation
fromIndependent
5 days ago

My favourite room: 'I loved styling but I never thought I'd make a career out of it' - inside the home of personal shopper Jess Colivet

Jess Colivet transformed her country home into a stylish and contemporary space by regularly updating accessories.
#influencer-marketing
Marketing
fromHer Campus
1 day ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
Marketing
fromHer Campus
1 day ago

FOLLOWERS DON'T EQUAL SALES: WHY INFLUENCER BRANDS ARE MISSING THE MARK

Influencer marketing is losing effectiveness as consumers demand more than just a large following; they seek product differentiation and value.
E-Commerce
fromVogue
2 weeks ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Media industry
fromVariety
1 day ago

Ariana Madix, Warner Records' Dalia Ganz, LA28 CMO Alex Merchan, Qualcomm CMO Don McGuire and Patrick Ta Join Variety's Entertainment Marketing Summit

The 2026 Entertainment Marketing Summit will feature prominent speakers discussing brand building, marketing strategies, and the impact of technology on entertainment.
Fashion & style
fromForbes
2 days ago

Forbes Talks Shop: Cyrus Veyssi - Forbes Vetted

Cyrus Veyssi discusses their evolution as a content creator and the balance between authenticity and performance in their work.
Television
fromJezebel
1 day ago

Taylor Frankie Paul Will Not Face New Charges

Domestic violence allegations between Taylor Frankie Paul and Dakota Mortensen led to halted production and legal investigations, but no new charges were filed.
Toronto startup
fromFortune
2 weeks ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
#beauty-industry
Marketing
fromVogue
11 hours ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing
fromMiami Herald
2 days ago

Why authenticity matters more than celebrity in beauty branding

Transparency and consistency are now essential for beauty brands to build consumer loyalty.
#tiktok
Social media marketing
fromDigiday
1 day ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromWWD
3 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Social media marketing
fromMashable
2 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
Social media marketing
fromDigiday
1 day ago

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney successfully bridges sports and lifestyle content on TikTok, amassing millions of followers and brand partnerships.
Social media marketing
fromWWD
3 days ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
Social media marketing
fromMashable
2 days ago

TikTok, Instagram, Snapchat: Teens share which app affects sleep most

TikTok is perceived by teens as a major distraction, negatively impacting sleep and productivity more than Instagram and Snapchat.
#gen-z
fromDeadline
2 days ago
Media industry

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

Marketing
fromMiami Herald
4 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
fromFortune
6 days ago
Fashion & style

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Marketing
fromMacon Telegraph
4 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
fromDeadline
2 days ago
Media industry

Former Disney & Discovery Exec Carolina Lightcap Launches ShowUp Studios To Create Gen Z Content On YouTube & TikTok

Marketing
fromMiami Herald
4 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Fashion & style
fromFortune
6 days ago

The 'Tuscan Mom' aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray | Fortune

Gen Z is embracing the Tuscan mom aesthetic, contrasting with millennial minimalism, and romanticizing early 2000s design and fashion trends.
Marketing
fromMacon Telegraph
4 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
fromBustle
1 day ago

Simone Ashley Lets NYC Take The Wheel When It Comes To Curl Care

"I love working out, whether that's Pilates with friends or strength training. If it's warm outside, I go for a run. Plus, I try to fit in at least 15 minutes in the sauna every day."
Fashion & style
Marketing
fromDigiday
17 hours ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Social media marketing
fromDigiday
2 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
fromBustle
3 days ago

Cardi B Reveals Why She Hasn't Been On Instagram Live Lately

My sh*t was chopped suey. There was the at-home bleaching in my early 20s, then the breakage, and finally returning to the recipes I grew up with.
Fashion & style
#retail-media
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Media industry
fromDigiday
3 days ago

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.
Fashion & style
fromBustle
4 days ago

Hailey Bieber Cosigned The "Color-Maxxing" Trend In A Magenta & Yellow Mini

Fashion is shifting from quiet luxury to bold color-maxxing, with celebrities embracing vibrant hues this spring.
Media industry
fromThe Verge
4 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
Social media marketing
fromComplex
2 days ago

Social Media Star Ruby Reid Reveals She's Been Running Her Instagram on AI

Ruby Reid utilizes AI tools to optimize her social media management, allowing her to compete effectively in the influencer market.
Television
fromBustle
3 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
Social media marketing
fromMail Online
3 days ago

Co-AI-chella! AI influencers cash in on the California music festival

AI influencers are generating significant content and revenue from events like Coachella despite not being real individuals.
Television
fromDefector
4 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
Marketing
fromForbes
4 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
fromThedrum
3 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing
fromThedrum
4 days ago

Fanta goes 'Too Dark' with Halloween Snapchat-led campaign

Fanta launches a Halloween campaign targeting teens with a focus on engagement and co-creation using Snapchat and dark-themed content.
Marketing
fromModern Retail
4 days ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Marketing
fromInc
6 days ago

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.
Fashion & style
fromBustle
3 weeks ago

Elsa Hosk Embraced TikTok's Funky Activewear Trend In The Most Elsa Hosk Way

FashionTok is embracing playful activewear, with Elsa Hosk showcasing a luxe twist by wearing Chanel ballet flats instead of traditional gym attire.
Marketing
fromFortune
1 week ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
fromThe Business of Fashion
1 month ago

The Social Media Trap

Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
Fashion & style
fromWWD
1 month ago

Tory Burch Takes First Prize in Social Engagement During NYFW, Fueled by TikTok Success

Tory Burch led NYFW social engagement with 3.6 million interactions, a 119% increase from last September, driven largely by TikTok momentum.
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