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#tiktok
fromWWD
2 hours ago
Social media marketing

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

fromVariety
5 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

fromDigiday
6 days ago
Media industry

TikTok's Khartoon Weiss to exit the platform as its head of global business

Social media marketing
fromWWD
2 hours ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Paid content significantly drives TikTok views growth for beauty brands, with most top brands relying heavily on sponsored content.
fromVariety
5 days ago
Toronto startup

Khartoon Weiss, TikTok's Head of Ad Sales for North America, Is Exiting

London food
fromwww.theguardian.com
1 week ago

Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test

A TikTok trend emerged where locals review upmarket cafes in north London, highlighting gentrification and community reactions.
Media industry
fromDigiday
6 days ago

TikTok's Khartoon Weiss to exit the platform as its head of global business

Khartoon Weiss is leaving TikTok to pursue a new opportunity, ensuring continuity in the ad business during the transition.
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Renovation
fromIndependent
2 days ago

My favourite room: 'I loved styling but I never thought I'd make a career out of it' - inside the home of personal shopper Jess Colivet

Jess Colivet transformed her country home into a stylish and contemporary space by regularly updating accessories.
#fashion
Fashion & style
fromBustle
3 days ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

The unexpected red theory enhances outfits by adding pops of red, making them more interesting and stylish.
Fashion & style
fromVogue
2 weeks ago

Who Won Awards Season on Social Media?

This awards season showcased significant fashion moments, with designers leveraging red carpet appearances for brand visibility and engagement on social media.
Fashion & style
fromBustle
3 days ago

TikTok's "Unexpected Red Theory" Lives On In Millie Bobby Brown's Summery 'Fit

The unexpected red theory enhances outfits by adding pops of red, making them more interesting and stylish.
Fashion & style
fromVogue
2 weeks ago

Who Won Awards Season on Social Media?

This awards season showcased significant fashion moments, with designers leveraging red carpet appearances for brand visibility and engagement on social media.
Remodel
fromwww.theguardian.com
3 days ago

How I Shop with Michelle Ogundehin: We grownups have enough stuff already'

Michelle Ogundehin emphasizes the importance of home in promoting health and happiness through her work and upcoming book.
Marketing
fromWWD
4 days ago

AX Beauty Names Noelle Cantarano as First Chief Marketing Officer

AX Beauty brands appoints Noelle Cantarano as its first chief marketing officer to enhance brand strategy and growth.
fromScary Mommy
4 days ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
Chicago
#video-marketing
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromThe Hollywood Reporter
4 days ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
fromMashable
5 days ago

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of her content into readers' homes. Filled with comfort food, Korean recipes inspired by her family, easy weeknight dinners, and dishes longtime viewers will instantly recognize from her vlogs, the book feels like a natural extension of the world she has built online.
Digital life
E-Commerce
fromBusiness Matters
1 week ago

Digital Transformation in UK Retail: E-commerce Trends Reshaping the Shopping Experience

The UK retail sector is transforming through digital adoption, innovative strategies, and evolving consumer expectations.
#social-media
fromForbes
6 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
Online marketing
fromForbes
6 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Digital life
fromMiami Herald
2 weeks ago

Catherine Thorbecke: Your birthday won't magically fix social media

Australia's ban on under-16s using social media is influencing similar actions across the Asia-Pacific region.
Social media marketing
fromTech Times
3 days ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Social media marketing
fromForbes
6 days ago

The Next Disruption In Social Media: Impact Over Attention

Future social networks will prioritize action-oriented platforms that foster real-world collaboration and value creation using AI and impact-based rewards.
#influencer-marketing
fromPR Daily
1 month ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

fromPR Daily
1 month ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

Fashion & style
fromCN Traveller
4 days ago

We asked Harry Styles' stylist what we should be wearing this summer - this is what he said

Harry Lambert is a leading stylist known for his work with Harry Styles and iconic red carpet looks.
#youtube
fromDigiday
6 days ago
Media industry

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

Media industry
fromDigiday
6 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
UK politics
fromwww.independent.co.uk
1 week ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
Social media marketing
fromForbes
2 days ago

The LinkedIn Features That Grow Your Brand (And One That Doesn't)

LinkedIn is crucial for personal branding, and clarity in profiles is essential for making a memorable impression.
Fashion & style
fromwww.businessinsider.com
4 days ago

Kimora Lee shares how she spent years investing, bought back Baby Phat, and caught a Y2K wave

Kimora Lee successfully bought back Baby Phat to preserve its brand identity amid a resurgence of Y2K fashion trends.
Television
fromBustle
3 weeks ago

Taylor Frankie Paul Isn't Hitting Pause On Social Media

Taylor Frankie Paul is returning to TikTok after the cancellation of The Bachelorette due to resurfaced domestic violence footage.
London startup
fromwww.independent.co.uk
3 weeks ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
Fashion & style
fromwww.theguardian.com
1 week ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
fromwww.theguardian.com
3 weeks ago

They were comparing me to Bonnie Blue': the disturbing rise of nightlife content

I was panicking. You don't know what you might have been caught doing. What if they've got a horrible video of me? After all, she was just literally stood having a conversation. Yet she felt embarrassed. That intrusive lens completely violates all privacy.
Film
Photography
fromAnOther
4 weeks ago

One Photographer and a Stylist's Joyful Portrait of Creative Freedom

British photographer Anna Victoria Best and stylist Lara McGrath collaborated on Keka Rocka, a three-year project combining photography, styling, and interactive art experiences in Manchester.
Television
fromDefector
3 weeks ago

The Not-At-All-Secret Life Of Taylor Frankie Paul | Defector

Taylor Frankie Paul's casting in The Bachelorette was halted due to a resurfaced domestic violence incident video.
#london-fashion-week
Online marketing
fromVogue
4 weeks ago

How Reviews Became Fashion's Most Valuable Marketing Currency

Consumers increasingly rely on peer reviews from social media platforms like TikTok and Reddit to validate purchases due to declining trust in traditional advertising and rising concerns about AI-generated content.
Fashion & style
fromBustle
3 weeks ago

Elsa Hosk Embraced TikTok's Funky Activewear Trend In The Most Elsa Hosk Way

FashionTok is embracing playful activewear, with Elsa Hosk showcasing a luxe twist by wearing Chanel ballet flats instead of traditional gym attire.
Social media marketing
fromLindsey Gamble
1 week ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Social media marketing
fromIndependent
2 weeks ago

Katriona O'Sullivan: Influencers I relied on to feel OK about my body are now taking GLP-1s - the ugly truth is I want them to stay chubby

Monitoring other women's body shapes online can lead to feelings of shame and raises questions about health and self-image.
Fashion & style
fromwww.theguardian.com
1 month ago

Jess Cartner Morley on fashion: rugby shirts are key to athleisure's preppy new makeover

Athleisure has evolved from tight, graphic leggings to looser, team-sport-inspired pieces like rugby shirts and windbreakers that blend athletic and casual wear.
fromLondon Business News | Londonlovesbusiness.com
2 months ago

What Instagram hides in plain sight about following behaviour - London Business News | Londonlovesbusiness.com

One of the first places users notice gaps in visibility is Instagram Stories. The platform tells you who viewed a story, but it does not tell you who wanted to look without being noticed. That absence shapes behaviour. People avoid checking stories to prevent awkward signals, misunderstandings, or emotional reactions. How Instagram obscures story viewing and follower context Tools like the insta story viewer by FollowSpy exist
UX design
#influencer-economy
fromPeople.com
2 months ago
Fashion & style

Woman Who Quit Her Corporate Job to Be a Full-Time Influencer Breaks Down 5 Shocking Realities of Content Creation (Exclusive)

fromPeople.com
2 months ago
Fashion & style

Woman Who Quit Her Corporate Job to Be a Full-Time Influencer Breaks Down 5 Shocking Realities of Content Creation (Exclusive)

Parenting
fromThe Hollywood Reporter
1 month ago

Influencer Krystiana Tiana Signs With CAA (Exclusive)

Krystiana Tiana, a mother of six and digital creator with about 27 million followers, signed with CAA to expand her brand and partnerships.
Miscellaneous
fromwww.theguardian.com
2 months ago

Italian influencer Chiara Ferragni cleared of fraud over charity Christmas cake scandal

Chiara Ferragni was acquitted of fraud charges connected to charity-linked pandoro and Easter egg fundraisers and regained control of her life.
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Influencer platforms in the UK: What local brands should look for - London Business News | Londonlovesbusiness.com

Use an influencer platform with UK-ready, end-to-end workflows that enforce disclosure, claims discipline, privacy-safe recruitment, and finance-ready reporting to limit enforcement and reputational risk.
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
fromwww.theguardian.com
2 months ago

You've got heat on you: how Jessie's Traitors makeup is inspiring the new bold beauty'

It's Stephen! It's Stephen. And here they all come to chat a load of bollocks. So said Jessie Roux all the way back in episode four, spewing truth bombs while wearing sweetcorn-yellow eyeshadow. Yet here we are as I write this, on the day of the final with Stephen Libby still masquerading as a Faithful, looking th'innocent flower but being the serpent under't, as per Lady Macbeth's advice.
Television
fromThe Drum
2 months ago

Influencer names former 4C Insights director Kirsty Brice as global marketing director

With over 17 years of extensive industry experience, working in the marketing, advertising and digital ad-tech industry across EMEA and global markets, Brice brings a wealth of knowledge and expertise to the role. Brice most recently held the role of director of EMEA marketing at 4C Insights, where she led the companies EMEA marketing strategies focussed around both their agency and brand partners. She was also responsible for amplifying their official marketing partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin.
fromTechRepublic
3 months ago

UK Small Businesses Hit TikTok Shop Jackpot - TechRepublic

Over 200,000 UK small businesses now generate revenue through TikTok Shop-representing a doubling since this time last year. This surge culminated in Black Friday 2025 becoming TikTok Shop's highest-grossing day ever in UK history, with entrepreneurs selling 27 items every single second. The platform now hosts over 6,000 live shopping events daily across the UK, creating real-time revenue opportunities. Notable retailers such as Marks & Spencer, Samsung, QVC, Clarks, and Sainsbury's are now selling their wares on the site's e-commerce service.
E-Commerce
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
1 month ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
#creator-economy
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
Social media marketing
fromEntrepreneur
1 month ago

How Instagram Collabs Fast-Track Your Personal Brand Growth

Instagram collaborations build multidimensional personal brands, enhance online presence, and improve Google search visibility through authentic partnerships and shared content.
Marketing
fromDigiday
1 month ago

From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms

Creators are diversifying beyond single social platforms by using offline networks like LinkNYC to reduce algorithmic risk and reach broader audiences.
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Fashion & style
fromWWD
1 month ago

Tory Burch Takes First Prize in Social Engagement During NYFW, Fueled by TikTok Success

Tory Burch led NYFW social engagement with 3.6 million interactions, a 119% increase from last September, driven largely by TikTok momentum.
Fashion & style
fromThe Business of Fashion
2 months ago

Who What Wear UK Appoints Jane McFarland Editor in Chief

Jane McFarland appointed editor-in-chief of Who What Wear UK to lead fashion and beauty, expanding brand activations, social commerce, luxury coverage, and digital issues.
Fashion & style
fromwww.news.com.au
2 months ago

Paige Spiranac debuts new look after 3-month Instagram exile

Paige Spiranac showed curly bangs on X after months away from Instagram; fans praised the look as she focuses on online content over pro golf.
Fashion & style
fromwww.theguardian.com
2 months ago

Jess Cartner-Morley's February style essentials: joyful jumpers, 24-hour earrings and the world's most flattering tee

Playful gifts and embellished layering pieces can lift spirits and refresh winter wardrobes during cold, dark months.
Fashion & style
fromwww.theguardian.com
2 months ago

How I shop with Dawn O'Porter: Good skin is an obsession'

Dawn O'Porter is a bestselling, multi‑platform creative and co‑founder of Choose Love who balances family life, beauty routines, independent shopping habits, and fitness.
fromBustle
1 month ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
Fashion & style
fromBusiness Insider
2 months ago

AI is now part of Coach and Kate Spade designers' workflow

Coach and Kate Spade designers use AI alongside hand-drawn sketches to iterate designs, speed color tests, and accelerate product development.
Fashion & style
fromBustle
1 month ago

Kylie Jenner Broke The Internet In SKIMS' Sexy Underwear Campaign

Kylie Jenner modeled SKIMS' Everyday Cotton underwear and bras in provocative campaign images promoting the line launching Feb. 17.
fromThe Drum
2 months ago

Why marketers should capitalize on Pinterest influencers

As the latest social media IPO, Pinterest is making headlines, and I've long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I'm looking for inspiration, whether it's designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.
Social media marketing
fromlondonlovesbusiness.com
2 months ago

How to include unconventional shoes into your everyday wardrobe - London Business News

Choosing a particular model does not necessarily mean focusing on excessive colour, but rather knowing how to identify the lines and volumes that communicate a precise aesthetic vision that breaks with convention. This process requires a certain awareness of materials and proportions, as a shoe with a strong design has the ability to transform even the simplest outfit into a sophisticated and modern style statement.
Fashion & style
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