The numbers are striking. Videos tagged #shadowwork have accumulated over 2.3 billion views on TikTok. The Shadow Work Journal by Keila Shaheen, a self-published workbook based on Jungian concepts, outsold every other book on Amazon in September 2023-including Oprah. It has now sold over a million copies. Jordan Peterson's lectures on Jungian psychology have drawn millions of viewers to concepts like archetypes, the shadow, and individuation.
Sometimes we get slammed with life tragedy, trauma, or grief so difficult and so prolonged that we finally fall to our knees in surrender to, "I don't even know who I am anymore." Whatever it is that we have always done to get by, to overcome, or maybe even to bypass, just isn't working anymore. In whatever way we have seen ourselves, be it as a strong person, a "weird" person, a bad or good person,