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Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.

Social media marketing

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.

Social media marketing

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.

Social media marketing

Influencers May Share Misleading Information About Prescriptions

Social media influencers promoting prescription drugs often share misleading information, complicating audience recognition of promotional intent.

Social media marketing

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.

more#social-media

Social media marketing

fromFast Company

'How could you ask me that question?' Looksmaxxer Clavicular storms out of '60 minutes' interview

Clavicular, a looksmaxxer, uses extreme methods for self-improvement and rejects ties to the incel community despite controversial actions.

fromFast Company

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.

Artificial intelligence

fromwww.theguardian.com

Could AI write this column? In a world of slop-inion, I'm certifying myself human | Peter Lewis

AI misuse is transforming op-eds into low-quality content, raising ethical concerns about authorship and originality.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

Europe politics

The World

Hungary's election results show a significant shift as Peter Magyar defeats Viktor Orban after four terms.

fromDoggodigest

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.

#personal-branding

Online marketing

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

fromEntrepreneur

Social media marketing

Why Your Personal Brand Matters More Than Your Resume

Online marketing

11 Ways To Build A Stellar Personal Brand In The Age Of AI

Personal branding is crucial in the AI era, requiring clarity in value delivery and effective use of AI tools.

Social media marketing

fromEntrepreneur

Why Your Personal Brand Matters More Than Your Resume

Focus on one specific problem to define your personal brand and build a memorable reputation.

more#personal-branding

Researchers: here's how to audit your fragmented digital identity

A search for 'Guo Wei' in ORCID returned 616 profiles, none affiliated with the Jiangsu University of Science and Technology, highlighting the difficulty in verifying academic identities.

Higher education

fromwww.mediaite.com

CNN Anchor Flat-Out Calls Trump Liar Over Bonkers Jesus Post: He Deleted It and Lied About It'

Phillip: Tonight, an uncharacteristic move by President Trump after significant blowback from both the left and the right, he's now deleted this A.I.-generated post depicting himself as Jesus. But according to him, that isn't the likeness of Jesus.

Humor

fromEast Bay Express | Oakland, Berkeley & Alameda

She told the truth anyway

Oubria Tronshaw expresses her identity through self-made clothing and personal storytelling, reflecting on her complex family dynamics and relationships.

Jorginho Walked Back His Criticism Of Chappell Roan, But People Are Appalled At His Lack Of Accountability

An incident involving a child and a security guard at a hotel during Lollapalooza left the child shaken after encountering Chappell.

fromEntrepreneur

3 Ways Thought Leaders Can Create Immediate Value For Their Audiences

Real influence requires a unique perspective; audiences seek actionable insights from credible thought leaders.

fromwww.socialmediatoday.com

Meta announces date for 2026 Conversations event

Meta's 2026 Conversations conference will focus on innovations in messaging and AI integration for business.

National Basketball Association

Shams Charania Wants to Be the Perfect Modern Journalist

Shams Charania's role as an NBA Insider often interrupts his personal life, exemplified by breaking major trade news during a family wedding.

Creator scandals have turned morality clauses into brands' go-to exit strategy

Brands use morality clauses to terminate partnerships with creators when they become liabilities, allowing unilateral power without explanation.

fromPsychology Today

How Storytelling Informs Relationships

Complexity involves understanding interdependence and multiple perspectives, essential for resolving conflicts and nurturing relationships.

Music production

The Fanfare Around Geese Actually Was a Psyop

Geese's rapid rise to fame in 2025 sparked backlash and accusations of being an industry plant, linked to viral marketing strategies.

Startup companies

30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media

Marius Meiners co-founded Peec.ai, an AI startup that helps brands optimize their presence in chatbot responses.

fromABC7 Los Angeles

Beyond breaking news: local reporter follows his passion for film making

Sean Au emphasizes the emotional connection movies create between characters and audiences, inspiring his journey as a filmmaker.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

fromfoodnservice.com

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.

fromfoodnservice.com

6 Food Marketing Campaigns That missed the mark despite big expectations

Not all marketing campaigns succeed; some become cautionary tales due to misreading cultural moments or provoking backlash.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

fromThe Phoblographer

Where I'd Like the Phoblographer to Go in Modern Journalism

Phoblographer aims to transition to a subscription model to eliminate banner ads and sustain its operations financially.

#social-media-strategy

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

Marketing

Behind the social handle: How to balance risk and trust - PR Daily

Successful brand social accounts balance calculated risk-taking with audience knowledge, leveraging cultural moments and experimentation while preserving trust and clear limits.

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

Marketing

Behind the social handle: How to balance risk and trust - PR Daily

more#social-media-strategy

Fact-checking is crucial when the news moves this fast - Poynter

The U.S. and Israel launched attacks on Iranian targets, prompting extensive fact-checking on claims regarding military capabilities and misinformation.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

The 79 Percent Rule: Why Honest Brands Win | Muse by Clios

Honesty in branding and communication is essential for agencies to differentiate themselves in a saturated market.

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

The 79 Percent Rule: Why Honest Brands Win | Muse by Clios

Honesty in branding and communication is essential for agencies to differentiate themselves in a saturated market.

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

fromExchangewire

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

Higher education

Student journalists may produce a quarter million bylines a year. Here's what that looks like - Poynter

Student journalists are actively producing a significant volume of work, contributing to campus life and press freedom despite challenges faced by student media.

#artificial-intelligence

fromwww.nytimes.com

Artificial intelligence

Video: Why Is Everyone Spooked by Claude Mythos Preview?

Claude Mythos Preview by Anthropic can identify zero-day exploits in software faster than human teams, raising significant implications for cybersecurity.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Artificial intelligence

fromwww.nytimes.com

Video: Why Is Everyone Spooked by Claude Mythos Preview?

Claude Mythos Preview by Anthropic can identify zero-day exploits in software faster than human teams, raising significant implications for cybersecurity.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

more#artificial-intelligence

fromThe Phoblographer

Our Staff is All Human. Can Other Publications Say the Same?

Phoblographer aims to reduce reliance on big photo retailers and banner ads by promoting a subscription model for sustainability.

Online marketing

fromFood & Beverage Magazine

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

My Years-Long Fight to Say "They"

The author reflects on their journey of writing about their experiences as a Jehovah's Witness and the challenges faced in publishing.

'I'm playing the long game': Journalists are striking out alone and discovering the business is toughest beat of all

Independent journalism has potential but struggles with business fluency, as many journalists lack developed strategies for monetization.

Artificial intelligence

fromwww.theguardian.com

AI companies know they have an image problem. Will funding policy papers and thinktanks dig them out?

OpenAI calls for a reimagined social contract focused on people-first ideas amid rising public disapproval of AI.

Independent journalists are mission-driven, but financially strained, a new report says

Financial sustainability remains elusive for creator journalists, with many struggling to fund their lifestyles through content creation alone.

Social media marketing

fromTechRepublic

X Cuts Clickbait Payouts and Exposes a Creator Program Problem - TechRepublic

X is reducing payouts for clickbait content, penalizing creators while maintaining the problematic structure that incentivizes such behavior.

fromExchangewire

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.

Social media marketing

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.

The Content Strategy Mistake Almost Every Founder Makes

Timeliness and relevance are crucial for story selection in newsrooms, overshadowing credentials and personal achievements.

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube aims to "protect that collective vibe" during high engagement moments by holding back ads, allowing creators to maintain momentum without interruptions.

Social media marketing

fromBloomberglaw

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.

The FCC Has a Fast Lane for Complaints About Trump's Media Critics

A conservative legal group expedited a complaint against Jimmy Kimmel and ABC by directly contacting the FCC chairman's office, bypassing standard procedures.

Social media marketing

fromwww.theguardian.com

Social media was once a great global conversation. Now it's just individuals locked into their own private worlds | Tom Whyman

Twitter once felt like a global conversation platform that shaped personal relationships and values, but usage has significantly declined over time.

Online Community Development

The next phase of social strategy: Giving audiences ownership of the story - PR Daily

Brands are shifting from broadcasting authenticity to enabling audience ownership through participatory experiences and community involvement.

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.

fromMobile World Live

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

How the Internet Broke Everyone's Bullshit Detectors

Synthetic media is reshaping information warfare, prioritizing speed and virality over accuracy in online content.

Social media marketing

fromThe Atlantic

How Fake People Became Real Influencers

AI influencers are flooding social media, creating a new kind of fatigue where authenticity may no longer matter.

The Indie News Queen Who's Not Done Pissing Off the Powerful

Amy Goodman, a prominent journalist, is the focus of the documentary 'Steal This Story, Please!', showcasing her relentless pursuit of truth.

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

fromwww.theguardian.com

Celebrity on celebrity: are we losing the art of the big star interview?

Wealthy businesspeople are increasingly held accountable, yet interviews among elites lack critical perspective and often become mutual admiration sessions.

Social media marketing

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

#public-relations

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

fromFast Company

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

fromFast Company

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

more#public-relations

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.

Saving local news also means saving the archives - Poynter

Loss of local news archives leads to a significant loss of memory, culture, identity, and reality.

Social media marketing

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

Social media marketing

fromPsychology Today

It's Helpful to Treat Sharing Fake News as a Moral Issue

Explicitly discussing the ethics of sharing fake news reduces the intention to share it.

Media industry

Stop blaming Big Tech. Start rebuilding journalism

Fighting Big Tech for compensation is not the main battle for journalism's survival; rebuilding trust and embracing technology is essential.

Online Reputation Managers Have Come for Tea

Online reputation management services have evolved to address new platforms, including apps like Tea that allow anonymous reviews of dating partners, creating demand for reputation repair services targeting men with negative ratings.

fromEntrepreneur

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.

Social media marketing

fromEntrepreneur

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

fromFast Company

Why societal change and technology may be key to Americans regaining trust in the news media

New models for news dissemination are needed to restore trust and adapt to younger consumers' habits.

Why Earned Media Still Outperforms Paid When Trust Matters Most

Trust, not reach, drives influence in modern marketing. Independent voices like journalists, analysts, and peers shape buyer decisions more effectively than paid brand messaging.

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.

Journalism lost its culture of sharing. Here's how we rebuild it

If you've worked in a technical role in news for long enough, you likely remember when the "show your work" spirit was everywhere. Newsroom nerds shared code on GitHub, swapped tips on social media and unfurled long blogs guiding others on how to get things done. You might also have a vague sense that - like reaction GIFs, demotivational posters, and that guy who sang "Chocolate Rain" - you're seeing less of it these days.

Media industry

Newsrooms are taking comments seriously again

Reader comment sections are resurging as publishers reinvest in moderated, subscriber-gated or automated-comment systems to drive engagement and revenue.

Communicators say these are the hills they'll die on - PR Daily

Communicators must defend clarity, simplicity, business alignment, journalistic standards, and strategic agility while refusing unnecessary jargon, verbose releases, or disconnected plans.

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