#inventory sourcing

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How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources

Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.

Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in DOOH

Hivestack launches Hivestack Curate, a DOOH marketplace that allows buyers to customize their inventory sourcing and build strategic, curated deals.
Buyers have full control over their inventory sourcing and can create tailored, transparent, and customized deals.
Hivestack Curate integrates first and third-party data to drive audience reach and engagement for curated deals.
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