Contemporary Western culture strongly prefers locating the problems that bring people to psychotherapy within the individual. When we conceptualize mental health as an individual problem without adequately considering the social and cultural components, it becomes easy to reduce mental health to a product that can be marketed and sold. This simplified version of mental health becomes a commodity of neoliberalism, a philosophy that emphasizes capitalism, free markets, individual rights, and private property rights, amongst other values (Harvey, 2005).