Enough to make any fan of Scandi homeware swoon are the installations from the minimalist Danish design house HAY and Swedish audio innovators Teenage Engineering. For the sneakerheads, Goodhood has had a custom-built footwear area installed selling every shoe brand under the sun, from Salomon to Clarks Originals. Then there's the floor-to-ceiling T-shirt wall, stocking brands including Stüssy, Aries and Extra Vitamins. The new shop also sells Goodhood's own brand, Goodhood Lifestore, which makes everything from bar soap, to matcha whisks.