Dhruv Amin stated, 'We built a mobile app primarily to let our users who are building iOS apps preview their own app on their own device while developing it. [We] had no problems through December. Post December, we and everyone else in the category started getting our updates blocked.'
Mobile game developers have largely been locked into app store distribution as the primary way to reach players. RCS games live in the messaging inbox, the stickiest surface on mobile, where people are already spending huge amounts of time talking to friends and family. We're building on an interaction pattern people already use every day.